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Once there were dancing goddesses

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Introducing the "Goddess of Death", an all gay dance group that is making waves because, instead of doing the effeminate type of dancing…


In 1989, Dr. Margarita Holmes’s first column came out in Manila Times, and gay men were among the first ones who wrote to her. Looking back when…

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Bagodatu Zacaria: Pioneering LGBT rights in Muslim Mindanao

Bagodatu Zacaria: Pioneering LGBT rights in Muslim Mindanao

Bagodatu Zacaria, president of the Initiative and Movement for Gender Liberation against Discrimination (IM GLAD), cites the constant risks they face as LGBT people in Muslim Mindanao. …

Being gay and serving capital H-I-M

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April 2007 marked the launching of Outrage Magazine, the only Webzine made for, and by members of the lesbian, gay, bisexual and transgender (LGBT) community in the Philippines.

The LGBTzine remains loyal to the reasons of its existence (i.e. to be a relevant source of info on everything LGBT-related in the Philippines), and we are proud to say that year-on-year since we were established, Outrage Magazine’s scope has broadened, too (aside from the coverage we provide, we actually have programs effecting changes to better the plight of LGBT Filipinos).

No surprise that our reach continues to grow, too, with our Website alone now getting well over 580,000 per month on average (with 10,000 of them unique hits), while our Facebook page (not counting our other online presence) getting over hundreds of thousands of unique visits per week.

Yes, there is a need for information; and yes, we’re more than willing to provide.

And just in time, too, as pink lifestyle long invading mainstream living – think Queer Eye for the Straight Guy, or IKEA, or gay speak, or disco, or brunch, or... you get the point.

This makes the LGBT market, and those it affects, a goldmine for advertisers.

Consider these:
• 81% of LGBTs are more likely to use the Internet to obtain information about goods and services (Witeck-Combs)
• 72% to 94% of LGBTs prefer to buy brands that market directly to them (Harris/Witeck-Combs &Greenfield Online)
• 89% of LGBTs are brand-affiliated, this means that it is “most likely or highly likely to actively seek out brands that had advertised in gay media” (Simmons)
• LGBTs spend an average of 30 minutes per day, 12 times per month online (Nielsen NetRatings)
• LGBTs are twice as likely to be in management positions, twice as likely to have purchased online using a credit card, 79% are willing to pay a premium of quality products and services, 94% of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media, and 79% of LGBTs are highly likely to indulge themselves (@Plan, Simmons, Greenfield Online & Witeck-Combs)

It is time to target this market, we say.

So use us.

Abuse us, even.

This is the only time we will gladly let you.