The HERsHE Xtreme Sports Binder has been re-launched 12 years since it was established, even as the company claiming to be the first breast supporter undergarment in the Philippines continues to eye to provide “just the right kind of protection and comfort women need.”
The company also collaborated with fashion designer Kaye Morales, who helped in the re-launch as an ambassador and in directing the ad campaign.
In a statement, HERsHE stated that “a woman of this millennium knows that she has more roles to take on than the archetypal matriarch of the past century. She has transcended the boundaries she was told not to tread. Her movement is quick in both mind and body. The clothes that once defined her, have yet to be reinvented to suit her new lifestyle. HERsHE was keen enough to recognize that that shift has occurred and has profoundly affected a woman’s identity. HERsHE knows that the woman of today must adapt, and must acknowledge that as a yang energy exists within a yin energy, so does the ‘he’ exist within a ‘she’ – so to speak.”
And so the company’s Xtreme Sports Binder “matches up with every woman’s activity”, from running or walking, kickboxing or weight training, since “instead of restricting circulation, this soft, breathable cotton spandex undergarment evenly distributes the chest in a midriff razorback design, which comes in two basic shades — black and white.”
Recognizing that women come in different body types, the Xtreme Sports Binder is offered in a range of sizes, from extra small to a triple size large. Regardless of size, the undergarment is priced at P798. It is also locally designed and produced in the Philippines.
HERsHE is owned by eight stockholders, including Jox Aniceto.
Other HERsHE brand ambassadors include Aiza Seguerra, Liza Diño, Pow Chavez, Rita Martinez, Dwan Abantao, Pycoh Salva, Peach Lopez, Ena Terol, Anna Rapes and Gray Cruz.
For more information, visit http://www.hershe.com.ph.