Monster High and Born This Way Foundation revealed Zomby Gaga, a doll inspired by Lady Gaga to – in PR parlance – “champion kindness, instill bravery, and build a world where young people celebrate their differences.”
Zomby Gaga, the newest ghoul to be welcomed to Monster High, will be available for pre-order starting October 17.
The doll was designed by Lady Gaga’s sister Natali Germanotta and inspired by one of her iconic looks created by Zombie Boy in her “Born This Way” music video. “My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters,” said Natali Germanotta. “This Zomby Gaga doll is brave, strong and BORN THIS WAY – which shows through in everything from her clothes, her bio and her music video.”
Led by six-time Grammy and 2016 Golden Globe winner Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness, as well as help empower young people.
Launched in 2010, Mattel’s Monster High brand is a $1 billion property and remains the No. 2 fashion doll brand. This partnership continues to allow Monster High to take a more active stance in creating positive social change and underscores the importance of kindness and bravery, a message that resonates with both boys and girls.