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8 Things your website needs to increase sales

People use the internet in a very specific way, making it of the utmost importance to best exploit psychology and get those people to buy. A good website is the perfect blend of marketing, advertising, psychology, and simple common sense.

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Having a website that sells items, whether it be purely affiliate or e-commerce, can be a great way to make a full-time income from home. However, not everyone who decides to open up their own websites ends up making that much money.

It all comes down to a few simple concepts that these people just don’t end up following in the grand scheme. It can be surprising at what small, simple changes can result in dramatically increased conversion rates, all of which means more money in the bank. People use the internet in a very specific way, making it of the utmost importance to best exploit psychology and get those people to buy. A good website is the perfect blend of marketing, advertising, psychology, and simple common sense.

Here’s what separates the wheat from the chaff in the online marketplace:

1. Clearly State What Value You Provide

On any landing page, it is of extreme importance that you quickly get the point across as to what need you are fulfilling and how valuable your solution is. Don’t assume that your visitors know exactly what a product does or how it can help them, start small and then work your way up to the more complex details. If someone lands on your page and can’t figure out what it’s all about within 10-20 seconds, chances are they’ll find a different site that is much less obtuse in how it delivers its information.

2. Keep The Homepage Simple

Too many people go completely overboard on their homepage, giving too many options and too much in-depth information to their readers. The homepage should be simple and elegant while allowing the visitor to then decide which page they’d like to navigate to. Keep only your best sellers and most trafficked pages on the homepage, don’t do too much at once.

3. Use Other Forms Of Media On Your Pages

While text is the quintessential way of delivering information on the internet, that’s only the only medium available. Use audio and visual resources to the best of your ability on any landing page. A simple 30 second video that clearly explains how a product works and why it is better than the competition can perform much better than the most well-written and in-depth explanation out there. People’s attention spans while browsing can be fairly limited, any good media that helps keep them engaged will translate into increased sales.

4. Make Sure To Build Trust

Anything that makes your website seem like it is more than just information solely provided by yourself and existing in a vacuum will help your website out more than you can imagine. Things like comment sections, testimonials, and even case studies about how your services work all come together to make your brand seem much more trustworthy overall.

Some sites require further information from people in order for them to book a service. People might have to enter their personal details such as their email, phone number or even card details that’s why it’s imperative to build trust with users.

Some services need to send follow-ups to people and reminders to ensure they attend their booking or appointment. The best recommendation for sorting these tasks is to create a bespoke system which will send personalised emails and reminders to customers. By using personalised messages and messaging them a few times they will become familiar with your brand and feel like you’ve created a relationship with them; therefore trust is created.

If you can gain potential customer’s trust early on it means you’ll do very well when competing with competitors. This is something you can’t put a price on.

5. Know Your Audience & Target Them Accordingly

You should already have a basic understanding of best SEO practices and have some tools at your disposal to best understand what the people in your market are looking for, but if you haven’t, this is an important step. Carefully select your keywords and pages to target a very specific kind of customer as opposed to painting in broad strokes hoping to attract as many people as possible. While it might seem appealing to cast a large net, a smaller net with smaller holes will catch more fish.

6. Create An Email List

If your site is full of new products & a constantly updated stream of information regarding the industry you’re in, people are going to be willing to sign up for an email list to stay up to date. This email list is essentially people consenting to having your advertisements land directly into their inbox and you know that they’re already engaged with the kind of services you provide. Any new content you pump out as well as best sellers can be consistently brought right in front of the eyeballs of the people most likely to make a purchase.

7. Upselling Is Your Friend

There are many products that have sister products that accompany them to make the experience easier overall. For instance, if you sell hockey sticks, it would be prudent to have a link to things like hockey tape nearby. When people have already decided they’re willing to put a bit of money down, they’re more likely to be able to mentally justify another purchase, especially if it is only a fraction of the cost of the original item. With the right upselling techniques, you can consistently sell two or more items instead of one in every transaction.

8. Perform Split Tests

A/B testing, also known as split testing, is a way to see what kind of web design works best on your prospective customers. An example of an A/B test is to have one webpage with a call to action in the middle of an article and another page with the call to action around the top of the article. By comparing which pages result in more conversions, you can then re-tool all of your existing articles to better suit the shopping habits of those who frequent your website.

Improving your website is a constant, never ending game, these tips are only the beginning of a wildly successful site. Always think about how you can improve each and every aspect of your site to fit new & existing trends. It might seem like you’re always a few steps from where you want to be and your site will never be truly “complete”, but that’s actually precisely the truth. Stagnant websites are cast aside every day in favor of more modernized and up to date sites. It’s up to you if you want to be in someone’s bookmarks tab or in page ten of the search results.

Health & Wellness

Loneliness in youth could impact mental health over the long term

Loneliness is associated with mental health problems, including depression and anxiety-potentially affecting them years later.

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Photo by Cristian Palmer from Unsplash.com

The COVID-19 pandemic has necessitated widespread social isolation, affecting all ages of global society. A new rapid review in the Journal of the American Academy of Child and Adolescent Psychiatry (JAACAP), published by Elsevier, reports on the available evidence about children and young people specifically, stating that loneliness is associated with mental health problems, including depression and anxiety-potentially affecting them years later.

The review, which synthesizes over 60 pre-existing, peer-reviewed studies on topics spanning isolation, loneliness and mental health for young people aged between 4 and 21 years of age, found extensive evidence of an association between loneliness and an increased risk of mental health problems for children and young people.

“As school closures continue, indoor play facilities remain closed and at best, young people can meet outdoors in small groups only, chances are that many are lonely (and continue to be so over time),” said lead author, Maria Loades, DClinPsy, Senior Lecturer in Clinical Psychology at the University of Bath, UK.

“This rapid review of what is known about loneliness and its impact on mental health in children and young people found that loneliness is associated with both depression and anxiety. This occurs when studies measured both loneliness and mental health at the same point in time; when loneliness was measured separately; and when depression and anxiety were measured subsequently, up to 9 years later,” Dr. Loades added. “Of relevance to the COVID-19 context, we found some evidence that it is the duration of loneliness that is more strongly associated with later mental health problems.”

From the selected studies there was evidence that children and young people who are lonely might be as much as three times more likely to develop depression in the future, and that the impact of loneliness on mental health outcomes like depressive symptoms could last for years. There was also evidence that the duration of loneliness may be more important, than the intensity of loneliness, in increasing the risk of future depression among young people.

For many young people, loneliness will decrease as they re-establish social contacts and connections as lockdown eases (e.g., as they return to school or college). For some a sense of loneliness may persist as they struggle to resume social life, particularly for those who were more vulnerable to being socially isolated before lockdown.

“It’s key that children and young people are allowed to return to activities such as playing together, even if outdoors, as soon as possible, and that they are able to resume attending school, which gives them a structure for their day, and provides them with opportunities to see peers and to get support from adults outside of the nuclear family,” said Dr. Loades. Furthermore, she added “children need more in their strategy for easing lockdown. Alongside this, the government could target children’s wellbeing in public health messaging. And meanwhile, we should also continue to embrace technology as a way to keep in touch.”

So whilst we do what we can to mitigate the effects of loneliness and re-establish social connections, we also need to prepare for an increase in mental health problems, in part due to loneliness, and also due to the other unintended consequences of lockdown, such as a lack of structure, physical inactivity and social and/separation anxiety that might be triggered when resuming social interactions outside of the home.

There are several levels at which we can prepare for the heightened demand:

  • Take a universal approach to promoting wellbeing through public messaging, and by schools doing activities to promote wellbeing in children and young people as they resume normal activities.
  • Seek to identify those who are struggling with loneliness as early as possible and do so by targeted interventions to help them overcome their struggles. This may be through the provision of extra support in schools, helping them overcome anxieties about returning to school, or giving them an extra hand with reconnecting socially with peers.

For those who continue to struggle over time, and can’t get back to doing the things they normally do as a result of their struggles, we need to ensure that they are made aware that services are open, and can provide specialist help, and to make sure that they know how to access this help and are supported to do so.

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Trump-appointed judges void Florida bans on conversion therapy for children

Two south Florida laws that banned therapists from offering conversion therapy to children struggling with their sexual orientation or gender identity were declared as unconstitutional by a federal appeals court.

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Image by Juan Pablo Mascanfroni from Unsplash.com

Two south Florida laws that banned therapists from offering conversion therapy to children struggling with their sexual orientation or gender identity were declared as unconstitutional by a federal appeals court.

In the case – Otto et al v City of Boca Raton, Florida et al, 11th U.S. Circuit Court of Appeals, No. 19-10604 – the 11th US Circuit Court of Appeals sided (in a 2-1 decision) with two therapists who said the laws in the city of Boca Raton and Palm Beach County violated their free speech rights.

American Republican President Donald Trump – the loser in the country’s latest presidential election, and who refuses to concede – appointed the two judges who supported conversion therapy.

According to Circuit Judge Britt Grant, the laws “allow speech that many find concerning – even dangerous,” but the First Amendment “does not allow communities to determine how their neighbors may be counseled about matters of sexual orientation or gender.”

The therapists in the case, Robert Otto and Julie Hamilton, said their clients had “sincerely held religious beliefs conflicting with homosexuality,” and they sought counseling to conform their identities and behaviors with those beliefs.

A study by the Williams Institute at UCLA School of Law noted that 20 American states and Washington, D.C. already ban licensed healthcare professionals from conducting conversion therapy on children. The practice – which aims to change people’s sexual orientations or gender identities – stigmatizes lesbian, gay, bisexual and transgender people, and is linked to depression, anxiety and suicide.

The American Psychiatric Association (APA) also opposes conversion therapy, since the practice often assumes that homosexuality is a mental disorder.

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Health & Wellness

Lesbian, gay, bisexual communities more at-risk for dementia – study

Social inequality makes less privileged groups, including sexual minorities, more prone to develop cognitive impairment. So making the society more just and more accepting of diverse sexuality may help prevent dementia and reduce related health care burden on society.

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Lesbian, gay and bisexual — or LGB — people are more vulnerable to one of the fastest-growing health concerns in the country: dementia, according to research from Michigan State University.

“Our study speaks to the unaddressed questions about whether members the LGB community are more likely to develop cognitive impairment at older ages and, if so, what factors contribute to their poorer cognitive health, ” said Ning Hsieh, an assistant professor of sociology at MSU and lead author of the study published in the journal, The Gerontologist.

“We knew that stress and depression are risk factors for many chronic health problems, including cognitive impairment, in later life. LGB people experience more stressful events and have higher rates of depression compared to their heterosexual counterparts,” she said.

Analyzing the elevated cognitive health risks among older members of the LGB community, the study was the first to use a national sample and screening tool to gauge cognitive health disparities between LGB and heterosexual older adults.

Hsieh and MSU colleagues Hui Liu, professor of sociology, and Wen-Hua Lai, a Ph.D. student of sociology — compared cognitive skills of 3,500 LGB and heterosexual adults using a screening tool and questionnaire that tests for six domains. Those areas included temporal orientation; language; visuospatial skills; executive function; attention, concentration and working memory; and short-term memory.

Social inequality makes less privileged groups, including sexual minorities, more prone to develop cognitive impairment. So making the society more just and more accepting of diverse sexuality may help prevent dementia and reduce related health care burden on society.

The researchers found that on average, older LGB adults were more likely to fall into categories for mild cognitive impairment or early dementia compared to heterosexual older adults. The team also tested for specific health and social factors — such as physical conditions, mental health conditions, living a healthy lifestyle and social connections — and the only factor related to cognitive differences for sexual minorities was depression.

“Our findings suggest that depression may be one of the important underlying factors leading to cognitive disadvantages for LGB people,” Hsieh said. “They may experience higher rates of depression than their heterosexual peers for many reasons, including not being accepted by parts of society, feeling ashamed of their sexual orientation or trying to hide their romantic relationships and being treated unfairly in school or at work.”

The researchers felt surprised that other factors — such as fewer social connections, drinking or smoking — didn’t have as great of an effect on LGB people’s cognitive function later in life. But, they also recognized the need for additional research to understand how the stressors sexual minorities experience earlier in life can lead to cognitive impairments as they age. Additionally, Hsieh said, they hope that the study’s findings shed light on the need for greater inclusivity for sexual minorities, as it can have an influence on their mental and cognitive well-being.

“Social inequality makes less privileged groups, including sexual minorities, more prone to develop cognitive impairment,” Hsieh said. “Making the society more just and more accepting of diverse sexuality may help prevent dementia and reduce related health care burden on society.”

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Lifestyle & Culture

Smart secrets to save money

Here are smart secrets to save money in order to help you get started.

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We know that saving money is one of the most difficult things to do in life. This is because there is always something new to buy or something else to spend your money on. However, it is also very fundamental as it allows you to experience financial freedom.

In life, you need to do more than just get by. In fact, you should buy your dream house, buy your dream car, run a successful business, and more. However, this can only happen if you are able to save money. That means even if you win a mobile casinos jackpot, instead of going on holiday using that money, you should consider saving. 

Here are smart secrets to save money in order to help you get started.

Avoid Impulsive Spending

A lot of the times, people find themselves buying things that they actually do not need. As a result, you end up using money that you could have otherwise saved. Therefore, we suggest that before you go to buy groceries or anything that you need, you create a list of the things that you intend to buy. When you get to the shops, it’s very important that you overcome all temptation and only stick to your list. 

At the same time, we also suggest that you do not carry any extra money or cards. Doing that will stop you from buying anything else that is not on your list.

Shop Smart

You will need to make sure that you learn to shop and play real money casino games smart . This will help you to save a lot of money in the long run. For those that do not know, smart shopping involves avoiding buying things at one shop or the first shop that you come across. Instead, what you need to do is make sure that you compare prices around, even if you are shopping online. After comparing prices, ensure that you buy from the cheapest retailer.

Buy in Bulk

Buying groceries almost on a daily basis is not advisable. What you should do in make sure that you buy those goods with long shelf life in bulk. That way, the goods are cheaper, and you do not have to fork out money for the same things constantly.

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Lifestyle & Culture

Money saving apps that you can try

If you are tired of trying to save money and failing to, here are some apps that can help you save some money.

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Saving money is very important for any person or business. Money that you save can be transformed into emergency funds, it is not good for a person to not have money kept in case of an emergency.

If you are tired of trying to save money and failing to, here are some apps that can help you save some money.

Chime

It is a mobile banking app that is compatible with Android and iOS. You can instantly see transactions and track spending ones. You will also have a spending account as well as a debit card that is safe because it is FDIC-insured and it can be used for online slots real money. In addition to all that you will also have an automatic savings account. 10% of every paycheck is au0tomatically deposited in the savings account. If your money is in a savings account, you will not be tempted to spend it.

Digit

This app does all the thinking, it looks at your income and expenditures. After that, it goes on to calculate what you may save. It then puts the money that you can save in an FDIC-insured Digit account.

Clarity Money

This app tells you how you can spend money wisely and how money can be wasted. The app also helps you by cancelling subscriptions that you are not using like casino apps, you can always browse on brand new casino sites no need for case . And those 5t6hat you do not need. Also, it helps you save by negotiating your bills down to lower rates. The app tracks how you spend in order to ensure that you stay on budget. It will also recommend credit cards for you, it does so according to your lifestyle. With this app, you can also have a savings account.

Qapital

Qapital will educate you on the idea of saving money. It can help you understand the idea of saving a little in order to achieve a larger goal.

Mint

This app helps you maintain your bills. It makes sure you pay your bills on time in order to avoid losing unnecessary money.

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Lifestyle & Culture

The best business schools in the world right now

Here are the best business schools that you should attend to get the best results.

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You will need to have that business mind in order to make the right investments with your real money winnings. And going to a business school is one of the best decisions that you can ever make for yourself and your business career. 

Therefore, here are the best business schools that you should attend to get the best results.

HEC Paris

This business school has been in existence since 1881 therefore, it is the best option that you can pick for your classes. The school is located in Jouy-en-Josas in France. The school comes with a lot of specialized business programs that you can partake in at the same time have mobile gambling as your hobby. You can also get to do your Masters and PHD programs as well.

London Business School

The business school was founded back in 1964 and is also the constituent college of the federal University of London. And, the school’s motto is that it should have, “a profound impact on the way the world does business.” The business school is recognized all over the world as one of the best providers of knowledge in the business world.

INSEAD

This school is located in different parts of the world. You can choose to have your degree or diploma from Asia, Europe, North America and the Middle East. And, the name of the school is an abbreviation of the name, Institute  European administration des Affairs. Currently, the school only has 1 410 students focusing on different aspects of the world of business.

Wharton School of the University of Pennsylvania

Wharton is a part of the University of Pennsylvania and is also a part of the Ivy League University in Philadelphia. The school takes its name from Joseph Warton after he made a donation to help establish the school.  Also, it is one of the oldest business schools in the world after its inception in 1881. Therefore, you will be getting the best while you playing jeu de roulette en ligne and the most experienced knowledge in the world of business.

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