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Apple joins 2020’s rainbow retail with Pride-inspired watch

As June nears, expect businesses (even those that used to be anti-LGBTQIA, or at least mum about this issue until profiting from it was seen) to start using the rainbow – long considered as a symbol of LGBT Pride – to sell goods.

As June nears, expect businesses (even those that used to be anti-LGBTQIA, or at least mum about this issue until profiting from it was seen) to start using the rainbow – long considered as a symbol of LGBT Pride to sell goods.

Among the early starters this year is Apple, which launched the artful Pride Edition Sport Band, which is joined for the first time by the new Apple Watch Nike Pride Edition Sport Band. Both are available from apple.com, the Apple Store app, and Apple stores, and pair with matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5.

Fortunately (at least for Americans), Apple (and Nike) support LGBTQIA organizations doing advocacy and community-building, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World.

So… as June approaches, savor the colors of the rainbow, while discussing profiteering of and within the LGBTQIA community.

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