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5 Essential Tips for a Successful Business Website

Whether you’re only just launching your site, or giving it a much-needed revamp, there are changes you can make to help drive traffic and convert clients and customers into sales.

One of the best ways to improve the success of your business is to ensure that your website shines. With so much of our lives existing in the digital sphere, a business’s website has become more important than ever before.

Whether you’re only just launching your site, or giving it a much-needed revamp, there are changes you can make to help drive traffic and convert clients and customers into sales.

Do you want to give your website the spruce up it needs? Here are just five essential tips for creating a successful business website.

1)    Master Content Creation 

Content is one of the most important factors for your site. It tells your visitors, who you are, what you do, and of course, why they need you.

If your content is lacklustre, or even worse, riddled with errors, all you’ll succeed in doing is driving your users away.

If grammar and sentence structure isn’t your strong suit, consider using a service such as Grammarly to double check everything you write before it goes live.

2)    Optimise for Mobile

Ensuring that your website is optimised for mobile is essential. This is because research shows that 58% of the world’s internet traffic comes from mobile devices.

While you shouldn’t ignore your desktop optimisation, we’ve now reached the point where mobile optimisation needs to be a priority for you and your web developer.

Remember, due to screen sizes, you may need to alter your site layout, luckily in most cases you can make changes specific to mobile without affecting your desktop site.

3)    Get Smart with SEO

One of the best ways to drive traffic to your site is through SEO.

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Of course, it can be hard to get your head around search marketing, especially when you’re busy running a business. However, the implementation of factors such as keywords is essential to ensure you climb the Google rankings.

If you’re looking for some SEO help boost your business, consider consulting with an expert agency like Maratopia. With their help you can take the necessary steps to outrank your competitors.

4)    Make Your Structure Straightforward

If your site navigation is all over the place, it will be hard for your customers to find what they’re looking for.

Make sure that your site and URL structure follows a logical pattern. Use drop-down menus to make your categories easy to find, and make sure products are attached to a category.

If your site is hard to navigate, you run the risk of users becoming so frustrated that they

5)    Be Easily Contactable

Making sure that it’s easy for your users to contact you with problems or questions will help to demonstrate your trustworthiness.

From advertising your phone number at the top of the page, to implementing live chat features, there are numerous steps that you can take to improve commutation methods between you and your customers.

Have you given your website a spruce up? Share your tips and tricks for creating a site your clients love in the comments below!

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Your "not that regular" all-around gal, writing about anything, thus everything. "There's always more to discover... thus write about," she says in between - GASP! - puffs. And so that's what she does, exactly. Write, of course; not (just) puff.


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