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Further your focus with business automation

If you would prefer to concentrate on fulfilling your brand’s mission, you need to look for the ways automation technology can save you time and money.

Automation is making itself known more and more across various industries and area of business. From finance to marketing, automated tasks offer a number of advantages to anyone running a business. By automating, you can let go of the worry and the time that many essential business tasks require. There are so many necessary things to do to keep your business running, but they often feel like they’re just distracting you from the real work.

If you would prefer to concentrate on fulfilling your brand’s mission, you need to look for the ways automation technology can save you time and money.


As you grow your business, you need to start working with other people. You can’t do everything yourself, and you certainly can’t be an expert in everything. You might start off using contractors and freelancers, but eventually, you usually need to make some permanent hires. Recruitment can take up a lot of your time and money, even if you outsource the process. Fortunately, automation offers a way to make it quicker and easier. It can be used for various parts of the recruitment process, such as sifting through CVs to narrow them down and select likely candidates for interview.

IMAGE SOURCE: The Blue Diamond Gallery


Once you’ve hired people, tracking their work is often a necessity to check on how much people are working and even what they spend their time doing. Filling in and checking timesheets can be tedious for everyone, but there are better ways to do it. Automation technology offers the option of tracking computer activity. This type of automation makes it easier to collect data and to analyze it too. It can make it simpler to increase productivity and improve performance, plus it helps to maintain transparency too. Using a time tracking system can offer the benefit of reducing costs too, because a human no longer needs to do the job.


Every business has various tasks that need to be completed again and again, but which don’t necessarily serve to advance the business. They include admin tasks and paperwork that are essential to keep things running and stay organized but don’t exactly help the business to grow. Automation can take care of many of these tasks to reduce or even eliminate the amount of work that needs to be done. It can also make doing some boring tasks more fun, as artificial intelligence systems often need to spend some time learning before they can do a job alone, and that requires teaching them.

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You can’t run a successful business if you don’t watch your numbers. There are so many financial aspects to oversee, from invoicing to payroll, and accuracy is always key. Automation using Fintech software as a service can simplify it all, with various solutions for accounts payable and receivable, and much more. You can visit the website for DataServ for more on how automation could help you manage your finances better. Take care of everything from invoice processing to digitizing mail and even automating workflow with a set of tools from one provider. You can find a complete solution that helps with managing your business’s finances and beyond.


Connecting with people online is now an essential part of running a business. In fact, many people would prefer to get in touch with a company online, rather than having to call them. Chat and messaging applications have become popular on websites, so it’s worth considering when it’s time to automate them. Chatbots can answer common questions, so there’s no need for there to be a human responding at all times. They can be useful for retail companies in particular and can also do things like giving customers discount codes or tips for using the website.


When dealing with customers, there’s often a need to consider which ones are more important. For example, when sales representatives are making calls, they might need to decide which customers they should call first or which are most valuable. This can take time and sometimes might just be done using guesswork. But automating this prioritization can make it much simpler and quicker. Your business can place its sales focus in the right places by identifying the customers that matter most without having to either guess or spend hours trying to work it out.



Marketing is a major part of any business because it’s how you start bringing in leads before you convert them to sales. Many hours can go into marketing campaigns to make them successful, but automation can make it less complicated and time-consuming. Putting automated actions into place and analyzing the success of campaigns helps to take the guesswork out of getting it right. Marketing software can provide automated notifications and alerts to help people stay more in touch with their campaigns and what’s working for them.

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Systems that help with marketing management can provide tools for different types of marketing. Some are designed to help manage digital marketing campaigns, while others make more traditional forms of marketing easier to handle. Telemarketing and direct mail campaigns can both be automated in various ways using the right tools. For example, automation can be used to customize direct mail letters for just one simple way to make things easier.

If you feel like your business is wasting time on tasks that don’t help to advance your brand or even those that do, automation could make a huge difference.

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Your "not that regular" all-around gal, writing about anything, thus everything. "There's always more to discover... thus write about," she says in between - GASP! - puffs. And so that's what she does, exactly. Write, of course; not (just) puff.


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