In the past, the m-commerce sector was only dominated by a few giants like Coca-Cola. However, things have changed as many small-scale businesses continue adopting shopping apps into their operations. This widespread adoption of shopping apps comes amid mobile technology advancements, which have significantly altered consumer behavior.
Many more people now use their mobile phones as their preferred means of paying bills, buying tickets, banking, etc. With almost everyone owning a device, businesses have many opportunities for sales. Read on to understand more about how m-commerce continues to change shopping.
Enhanced Convenience and Connectivity
Purchasing something on a mobile app or site is more convenient. With m-commerce, customers can browse and purchase items from anywhere without visiting brick-and-mortar stores. As more businesses turn to e-commerce, it is projected that 24% of retail purchases will happen online by 2026.
This comes off the back of decades during which online services and entertainment have been ramping up. Since it became technologically possible to access these online and more natural for people to do so, the providers have not just expanded the number of their offerings but the variety. For instance, in the casino industry, gamblers access games with different themes. Fishin’ Frenzy Megaways – one of many of the slot options available – adopts an underwater theme with coral imagery that players can access from several platforms and enjoy without visiting a physical casino.
Shopping apps also improve connectivity as companies can target customers with the proper message at the appropriate time. Push notifications allow them to inform users of new products and versions available. Organizations can also send customized promotions to help buyers complete their purchases. Other features like geotracking and programmatic advertising allow customer interactions at specific times of the day.
Dynamic Marketing Opportunities
The rise of mobile devices and shopping apps gives inherent scalability to businesses. These apps allow you to heighten marketing strategies when consumer interest increases. When the demand reduces, you also can re-strategize your marketing strategies. Also, targeted campaigns through shopping apps help businesses minimize advertising costs and gain more from their campaigns.
Businesses can deliver unique experiences for their customers like never before. For instance, shopping apps allow customers to review products without going to a physical store. Some studies show that 69% of customers prefer using their phones to do reviews to talking with a brick-and-mortar store representative. In addition, as many buyers prefer researching a product before purchasing, businesses can provide in-depth details about their products on the apps to enhance conversion rates.
Robust Data Security
Security is a critical factor for online businesses as data breaches can be expensive and can cost an organization up to $3 million. Breaches also damage a company’s image and can negatively affect its operations. Introducing frameworks like two-factor authentication through SMS text can create peace of mind. These frameworks prevent up to 100% of automated threats, 96% of phishing, and 75% of targeted attacks.
Mobile technology has also allowed data to be tagged at multiple sensitivity levels to prevent unauthorized access. The integration of VPNs secures data transfers across WiFi networks by using end-to-end encryptions. Professionals can encrypt communications between the device and the business to ensure that any data transfer is safe from any interference.
Shopping apps continue to bring many possibilities and advantages for online businesses. For instance, businesses can enjoy improved customer connectivity, enhanced data security, and dynamic marketing opportunities. With these advantages, organizations can boost their sales volumes and remain relevant in the ever-evolving digital market.