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HTC One goes compact, launches HTC One mini

For the tech – and fashion – conscious, introducing HTC One mini, a compact version of the HTC One, which has redefined the smartphone experience with revolutionary technologies including HTC BlinkFeed, HTC Zoe and HTC BoomSound.

HTC One mini

HTC, a global leader in mobile innovation and design, has announced the launch of HTC One mini, a compact version of the HTC One, which redefined the smartphone experience with revolutionary technologies including HTC BlinkFeed, HTC Zoe and HTC BoomSound.

Available in 181 countries and across more than 583 networks worldwide, the HTC One had proven to be an unprecedented success across the globe, receiving multiple industry accolades since its launch and increasing the company’s brand awareness with young consumers to an all-time high of 87%. The number of consumers intending to own an HTC in the next six months has also doubled as a result[2] with the HTC One being recommended by 94% of owners.

Answering the call of consumers who want the best in mobile technology in a body that slips easily into a pocket, the HTC One mini heralds an exciting period for the company, as it builds on its platform of innovation leadership. Distilling the iconic design of the HTC One, this new addition to the family combines a 4.3” display and powerful dual-core 1.4 GHz processor. It also runs the latest version of Android with HTC Sense, bringing HTC’s flagship mobile experience to style-seekers who demand premium looks and performance.

“HTC shall continue to be at the forefront of technological innovation in the smartphone market today. With the launch of HTC One mini, HTC is expanding its strong portfolio of premium smartphones to offer Filipino consumers who want the best possible mobile experience in a compact design,” said Richard Javier, country manager of HTC Philippines. “The HTC One mini shall embody everything that has made the HTC One a huge success worldwide but we are bringing it to the market today on a smaller but equally eye-catching scale.”

Sporting a sharp and vivid 4.3” High Definition 720p screen, the HTC One mini boasts of HTC’s unrivaled design credentials. Available in Glacial Silver and Stealth Black, its striking aluminium unibody, slim profile and tapered edges both look incredible and feel great in the hand.

The HTC One revolutionized the smartphone audio experience with HTC BoomSound’s dual frontal stereo speakers. Powered by dedicated amplifiers to deliver less distortion and finer detail, the HTC One mini offers the same huge sound, delivering the raw power that will put users at the heart of the action, whether listening to music, watching videos or playing games. Beats Audio integration takes immersive audio to the next level, guaranteeing the best listening experience available on a mobile phone.

The HTC One mini puts users’ favorite content at the center of their mobile world. Transforming the home screen into a single live stream of relevant information, HTC BlinkFeed delivers social updates, news updates and photos directly to the place needed the most. Aggregating the freshest content, with more than 10,000 feeds served up daily from the most relevant and interesting sources, all the information needed is available at a glance, without the need to jump between multiple applications and websites.

Never miss a moment with HTC’s revolutionary camera experience powered by the UltraPixel Camera and featuring HTC Zoe. Capturing 300% more light than traditional smartphone camera sensors, HTC’s UltraPixel camera captures photos in detail and enhanced dynamic range, even in low light. HTC Zoe also brings special moments to life in three-second videos, enabling a range of advanced editing capabilities and creative flexibility.

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The unit has the ability to take images and self-portraits on the 1.6MP front-facing camera. Watch these photos come to life in a living gallery and share special events with 30-second shows, created automatically by Video Highlights that does not require professional editing software or skills. Simply select personalized soundtrack from one of the pre-loaded themes or from the personal music library, before sharing these videos online for everyone to enjoy.

The HTC One mini will be available in the Philippines starting mid-October. It comes at a suggested retail price of P25,390.00.

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