It’s been more than 10 years to the use of this so small and unprepossessing symbol – #. Little did its users know that it would contribute to changing the world. It’s emerged as the prelude to every important online conversation.
The phenomenon of using this symbol is popularly referred to as hashtag activism. Every now and then, a new cause encourages users to send in a flurry of social media posts, all backed by a common tag used to grab the users’ attention to the issue. While some campaigns have backfired, some have really, really worked creating defining moments. Let’s take a look at some of them:
When President Trump was alleged for asking his staff to dress like women, the internet was flooded with suggestions and opinions. Gendered clothing is available everywhere but unlike hashtags, their purpose is to only divide. Some women voiced their preference to dress their best for work while some pointed out how black is the new black. The campaign received extensive female support for obvious reasons.
This UK-based campaign aimed at taking action against the anti-migrant position of several British newspapers. It started somewhere around 2016 and has repeatedly gone viral several times. It has also made some great victories in the process. For instance, Lego ended its agreement with The Daily Mail and now does not offer any promotional giveaways with the newspaper.
The British respond to tragedy with both class and honesty. In fact, the Londoners like hashtag activism because it always keeps to the left. The #YouAintNoMuslimBruv campaign was the reaction to an incident that took place a few weeks before Christmas 2015. A man suffering from paranoid schizophrenia cut the throat of a passenger at a London tube station. The judge denounced the act to be motivated by Islamic extremism and sentenced him to life imprisonment at a high-security psychiatric institution.
However, before the papers went all gaga over Islamophobia, a young man gave the perfect reply to this religious criticism since the culprit was arrested by a Muslim policeman.
Gender equality has been talked about for generations. It affects everyone. The HeForShe campaign is just about that. The UN Women Campaign, supported by Emma Watson and Justin Trudeau, encouraged men and boys to support the women in their lives and actively involve themselves in the struggle that had previously been regarded as a ‘woman’s thing.’
Several countries participated in the campaign with their pledges and commitments to support the cause. Some of the leading countries worth mentioning are Rwanda, the UK, the US, Mexico, and the Democratic Republic of Congo.
The Women’s March in 2017 was a powerful campaign as women across the world united to fight for their status-quo and optimistically change the future. It focused on demanding an equal footing in society. The uniting power of the hashtag proved that women are not alone and can create a euphoric moment that will change history.