Every year more than 10,000 men lose their lives to prostate cancer, while testicular cancer has become the most common cancer threat to men aged between 16-49. The Everyman Appeal, under the Institute of Cancer Research, aims to find the causes of these diseases, while developing research into their cures.
The Boys of Bridgend eyes to raise £10,000 for the 10,000+ men who will succumb to these diseases in 2014 alone.
“Every year we see so many women standing proud and doing their thing to help fight cancer and raise awareness and funds for great causes”, said Russ Hughes, creator and photographer of The Boys of Bridgend calendar, “but the topic is largely ignored among men and we need to change that. Embarrassment and pride play a large part in why men aren’t going to get themselves checked or speaking up about their health, but it’s so important for the health of every man to put his pride aside and get themselves checked if they think there is a problem. The earlier, the better.”
And if the men won’t do it for themselves, Hughes is hoping that their partners will also give them the nudge they need.
“Anyone who buys a copy of the calendar is already making a huge contribution to a great cause, but they will also be made more aware of the diseases highlighted by the calendar, and that can only be a good thing. The Everyman Appeal might be based in the UK, but the research it does will benefit men all around the world and it’s a subject that needs to be talked about worldwide,” Hughes said.
Combining that message with naked men seems to be a winning formula, as The Boys of Bridgend enters into an already popular market. However, “unlike other calendars on the market, the guys of The Boys of Bridgend aren’t profiting from the calendar at all and so aren’t doing it to gain any benefit for themselves. They’re doing it because it’s for such a worthy cause,” Hughes said.
The calendar is available now for pre-order at www.boysofbridgend.ecwid.com.