Generation Tux, George Zimmer’s online suit and tuxedo rental platform, unveiled results of a study on love and romance, with Generation Y leading a return to dapperness in the pursuit of romance. The survey, conducted online by Harris Poll on behalf of Generation Tux, identified what women, especially Millennial women, find attractive about dating website profile pictures, and what intrigues them to stay the night, what attire women find most sexy, et cetera.
Key takeaways from Generation Tux’s study include:
- Stylish sleepovers – Millennial women age 18-34 are more than twice as likely to sleep with their date if he’s wearing a tuxedo compared to women age 35+ (24 percent vs 10 percent, respectively).
- Suit up for romance – Four in five (80 percent) American women agree that there is nothing more romantic than a man who knows how to dress up right.
- Finding Mr. Right Swipe – Millennial women and women age 45-54 are more likely than those age 65+ to say that a man wearing a tuxedo on their dating website profile picture catches their eye (41 percent and 40 percent vs 26 percent, respectively).
- Guys, spice up your wardrobe! – Half of Millennial women, ages 18-34, say that a tuxedo is the sexiest thing a man can wear.
- Coast to Coast – Women living in the West are more likely than those in the Northeast to think a man dressed in formalwear would make a proposal more romantic (67 percent vs. 54 percent, respectively), as well as enjoy going on dates that require formalwear (49 percent vs 36 percent, respectively)
- Impress your fiancée-to-be – Two thirds (66 percent) of Millennial women agree that a man dressed in formalwear would make a marriage proposal more romantic.
- Black Tie Not Optional – Millennial women (59 percent) are more likely to enjoy going on dates that require formalwear than their older counterparts age 35+ (35 percent).
“There’s nothing quite like a suit or tuxedo to enhance your evening,” said George Zimmer, CEO and founder of Generation Tux. “I have always believed that women love a well-dressed man, and these survey results confirm what I’ve seen throughout my four-decade retail career. I’d like to think that tuxedos make us better people… at least for a night.”
