Marketing strategy is the backbone of any business, and Google AdWords is no different. Marketing strategy is an organized method that helps an organization to focus its limited marketing resources on the most profitable opportunities to boost sales and reach a sustainable competitive edge. Marketing strategy involves laying out a plan with a defined sequence of steps that will result in visible improvements in the organization’s bottom line over time. The primary objective of the marketing strategy is to build brand recognition and create awareness of the organization in the targeted market. Once the brand and customer awareness is established, the marketing plan will continue to evolve to achieve ever-higher levels of success.
The first stage of marketing strategy involves creating a strong value proposition. This value proposition is specified concisely, making it easy for customers and prospects to understand. Social media can help you greatly in developing a marketing strategy. Websites like StreamOz can even help you boost your campaign once you’ve decided on a strategy. A strong value proposition can be created through a well-defined set of mantras, or “pillars of social media.” These pillars include but are not limited to the following:
Value Proposition
A clear value proposition is essential for a business to develop a successful marketing strategy. The value proposition should be communicated on every page of the website and made clear to every potential customer through a consistent message. A clear value proposition makes it easier for users to evaluate the website and determine whether they wish to make a purchase or visit the site. A strong value proposition also makes it easier for prospects and customers to determine the impact of the organization and its products on their lives. For example, a cleaning company that offers 100% eco-friendly cleaning services would likely have a very different message to one that offers dry cleaning services only. The key point here is that a strong value proposition supports the mission and vision of the organization.
Discovery/Promotion Strategy
A good marketing strategy includes consistent discovery/promotion of the organization’s current and emerging products and services. Customers are always looking for new products and services. And they are equally interested in the prospect of acquiring new products and services. This part of the development strategy revolves around continuously finding new ways to promote the organization’s existing products and services. There are several tactics used here, such as implementing a conversational marketing plan.
Measurement of Successful Results
One important aspect of developing a solid marketing strategy is measuring the results of the marketing activities. This part of the strategy involves monitoring, measuring, and then reporting. An effective marketing plan includes periodic goals for product development and ongoing measurement of results. Measuring product success allows the company to establish benchmarks for future performance. The metrics used to measure success include customer satisfaction, conversion rates, return on investment, and total revenue generated through the various marketing activities.
Integration of Marketing Agreements
With all of the data collected during the development of a marketing strategy, it is important to integrate the information gathered into marketing campaigns that are consistent with the business’s overall objectives. Many companies, unfortunately, fail to realize the importance of an integrated marketing plan, and have developed policies and procedures that are inconsistent with the strategies and tactics that have been developed to promote their business. By following a systematic approach to developing and executing marketing strategies, these organizations can achieve greater success. Once integrated marketing plans are established, these policies and procedures can be implemented using standard business processes and practices.
Brand Messaging
Once the core elements of a marketing strategy are in place, marketers must continue to communicate the benefits of the product or service that they have developed. The key to developing a successful brand messaging strategy is to be consistent with the message that you are trying to convey. When consumers hear your brand messaging, they should be able to understand the value proposition that you are trying to deliver. In addition, you need to make sure that you are communicating to your target audience with the right messages at the right times to ensure maximum impact.
Focusing On Keyword Research
Fast facts is an important part of developing a marketing plan. A fast fact is simply a fast, general statement about a product or service. In today’s competitive marketplace, most companies use a fast fact in their marketing strategy to describe their business or the product or service that they are selling. The benefit of using a fast fact is that you can quickly and easily present your company to potential consumers.
