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The top 12 social media sites & platforms 2022

The key to success for any business using social media is to understand your target audience, their likes, and dislikes, and use this knowledge to design a content marketing strategy that communicates with them correctly.

Everybody is on social media now. Since it’s no longer a niche trend, there are many different platforms to choose from. Whether you like to share selfies or engage in more cerebral pursuits, there’s a service for you. But which one should you choose?

We’ve compiled this list of the top 12 sites and apps 2022 will recommend.

1. Facebook

The most popular social network is perfect for sharing everything from your first steps as an adult to your first kiss as a teenager. However, the company has been under a lot of fire over privacy issues, so it’ll be interesting to see what they do in the coming years. The integration of virtual reality technology bodes well for this platform.

Compared to other platforms, Facebook provides the most integration features, such as following buttons, account logins, and photo sharing. These resources can direct clients to your company’s website and other online materials you want to emphasize. Because it’s the most popular social network, many apps and services are available for those looking to enhance their accounts.

2. Tiktok

Tiktok is the top social network for video sharing. The most interesting thing about it is that it contains a wide variety of features, such as different effects, filters, and special lenses that people can use to put their spin on videos. The videos are all shared with the world and can be discovered by relevant users based on likes, dislikes, and comments from other users. You can also use this platform to share live video streams, which makes it ideal for businesses looking for opportunities to engage with current customers and prospective clients who are watching real-time news or events. You can buy Celebian likes to increase TikTok followers.

3. Pinterest

Everybody is using this one as a creative outlet. It’s useful for everything from generating traffic to your website and promoting your product, service, or event. Users create boards based on their interests, and you can follow similar users to discover new content. However, there are disadvantages to this platform as well: it’s a little limiting in its approach to local searches, which makes it a poor platform for B2B companies looking to generate leads and make sales; but it works well as an engaging content marketing tool that generates good SEO results.

4. Snapchat

If you think social media is too “noisy, ” this one might be for you. It’s a completely different take on the world of social media from the rest of the sites on this list, as it’s entirely visual and doesn’t allow users to make posts. It also takes a traditional approach to engagement by allowing users to send pictures and videos that disappear after they have been opened, allowing the user to completely control their brand persona and image.

5. Instagram

The most popular photo-sharing platform, Instagram is a great way to engage your followers with visual content. It’s also helpful in generating brand awareness. Your followers will remain engaged with your content if you keep things interesting and relevant. The platform also keeps things simple by not allowing too much text in the caption section of a post, making it easy for even the most design-challenged businesses to create aesthetically pleasing images that get noticed.

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6. Twitter

This site is the most widely used microblogging site in the world and has changed how we interact with brands online over the years. You can interact with other users by following other people, which means that if you follow somebody famous, their followers can also follow your profile. There are many great applications available for this platform. There are clients for Twitter and Facebook, allowing you to connect your accounts and communicate with people on a more personal level. Another great thing about Twitter is the ability to embed Tweets so they appear on your site or blogs.

7. Tumblr

Tumblr allows users to create blogs and use them as a creative tool. The whole purpose of this platform is to encourage users to be themselves and express their feelings through creative posts. It’s perfect for branding your company as a creative and individual business.

8. YouTube

This is a great video-sharing platform with millions of users. It has got millions of subscribers and is growing in popularity each year. However, the problems are always the same: it’s difficult for viewers to find videos about businesses, making this avenue less appealing to businesses as opposed to platforms like Facebook or Instagram, which have already been established as brands in their own right.

9. Reddit

This is the ultimate content-sharing platform. Users can freely share links, news stories, and images with others who are subscribed to their interests. The site has virtually no restrictions, meaning there’s a lot of freedom for users regarding what content you post. It’s also got forums for pretty much anything under the sun, so it’s a great place to go if you want people to discover content you’ve posted.

10. LinkedIn

This is YouTube’s older sibling and was designed as an online business networking tool. It’s great for connecting with like-minded individuals and promoting your brand through features such as blog posts, status updates, and event invites.

11. MySpace

This is one of the most popular social networks for younger generations. It’s been around for some time now, providing users with an interactive platform with a lot of creative freedom, making it a very dominant platform in this niche market. Users create profiles, use MySpace as a social network, and share videos and photos. Another great feature is that anyone can like any other profile – you can promote your brand by getting your content and information seen by other site users.

12. Slideshare

This is a great way to share your slides with the world. It’s very easy to use and doesn’t require you to create an account, making it a good way of bringing your content to users searching for content on other platforms, such as YouTube.


The key to success for any business using social media is to understand your target audience, their likes, and dislikes, and use this knowledge to design a content marketing strategy that communicates with them correctly. Looking for a social media marketing solution to help you achieve your goals, look no further than Social Sonic. We are the leading provider of social media marketing software and services in the UK, providing businesses with everything they need to succeed online. Please contact us today to learn more about what we can do for you. Our friendly team will be more than happy to help.

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Your "not that regular" all-around gal, writing about anything, thus everything. "There's always more to discover... thus write about," she says in between - GASP! - puffs. And so that's what she does, exactly. Write, of course; not (just) puff.


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