If your non-profit organization is struggling in terms of fundraising, there can be a few reasons for this. If you know your fundraising efforts are failing and you need to do something about it before it’s too late, read on.
You Don’t Have A Strategy
Even non-profit organizations should have a clear cut strategy that is designed to get them donations. If you haven’t designed a strategy yet, then it’s no wonder you’re missing out. Social media is a great tool, so make sure you have this as a part of your strategy in the future.
You Have An Outdated List
If your list is outdated, of course you’re not going to be getting donations. People should still be interested in hearing from you, and if they’re not, you need to know. Make sure you make every effort to keep your list current and updated where possible.
There Isn’t A Clear Call To Action
Make sure people know that you actually want them to donate to you. If there isn’t a clear call to action, this is going to be very difficult. Make sure you take inspiration from other businesses that have call to actions and test out your own.
Your Fundraising Software Isn’t Set Up Properly
It doesn’t matter how great your campaign is; if your software isn’t set up properly, then you’re not going to be getting the donations that you want. A place like GlobalFacesDirect.com can help you when it comes to software, as well as retention and other things that non profits face.
Your Story Isn’t Compelling
Your story needs to make your audience want to read more about the things your non profit is doing. It should hook them and make them want to donate. If your story isn’t compelling or shareworthy, they are going to skip straight past you.
Things Non-Profits Need To Succeed:
- Sincere relationships – creating sincere relationships is a must
- Personal integrity – being open and upfront
- Knowledge of their charity – a good knowledge is crucial for everyone
- Clearly defined and communicated goals – let people know what your goals are, why, and how you intend on reaching them with their help
- Regular communication – communicate with your audience and keep them in the loop
- Assurance of cost effectiveness – let people know how you’ve used their money
- Passion – you must be passionate about your cause because it will show
- Common interest
- Enthusiasm – enthusiasm is infectious so make sure you and everybody on your team shows it
- Quality presentation – however you choose to present your cause it should be high quality
- Gratitude – you must be grateful for donations however small
- Persistence – you need to be persistent without being pushy or aggressive
Have you spotted anything that helps you to figure out why your non-profit is failing? Hopefully this information has helped you somewhat so you can make changes and begin to make money. Leave your thoughts and any advice of your own below.