When it’s done right, humor can be a great way to connect with your target audience. It makes your business more relatable and allows potential customers to see the human side of your company. What’s more – humor can be a critical part of your brand, which means you’ll want to inject something funny into as much of your marketing materials as possible.
For inspiration, take a look at these top tips to win your customers over with humor.
Test Your Material
Just because you think something’s funny, doesn’t mean everyone else will. When it comes to testing your material, you’ll want to do more than just ask the person sitting next to you whether something’s amusing. With online market research, you can test potential concepts, puns, and jokes on members of your target audience. This gives you the chance to get honest feedback and figure out whether you’re hitting the right mark.
Own Your Mistakes
Every company makes mistakes from time-to-time, but it doesn’t need to wreck your brand. By owning your mistakes and putting things right, customers will forgive you for the odd misstep. If something has gone wrong, humor can be a good tool to use. You can acknowledge a mistake in an amusing way, show that you’re happy to laugh at yourself, and even enhance your customers’ opinion of your brand.
Use Varied Content
When it comes to being funny, you don’t have to stick to one tried and tested method. Whether you’re producing funny snack ads, amusing articles, or sassy social media posts, be as varied as possible. By incorporating numerous types of content into your marketing campaigns, you can reach more people and get a better return on your investment. Furthermore, you’ll be able to boost engagement across multiple platforms and reap the rewards that it brings.