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LGBT-inclusive advertising helpful in driving business

Nearly two-thirds (65%) believe that LGBT-inclusive brands/businesses are good for the economy and almost similar (64%) believe that these initiatives reflect diversity. However – and perhaps worth stressing – majority (68%) report that in order to be an LGBT ally, brands/businesses need to “walk the talk” by following through on promises and plans.

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PHOTO TAKEN DURING METRO MANILA PRIDE 2017

Being pro-LGBT is good for business.

This, at least, can be surmised from an Ogilvy survey involving over 1,000 Americans, including over 400 LGBT allies, and which revealed that nearly two-thirds of the respondents (65%) believe that LGBT-inclusive brands/businesses are good for the economy and an almost similar number (64%) believe that these initiatives reflect diversity.

However – and perhaps worth stressing – majority (68%) report that in order to be an LGBT ally, brands/businesses need to “walk the talk” by following through on promises and plans.

“Our survey demonstrates that creating LGBT inclusive advertising should be more than just a diversity initiative. When it’s done right, it can be a way to drive value at a higher level for an entire business,” said Bill Berman, Ogilvy account director and co-chair of Ogilvy Pride.

The survey also found that LGBT-inclusive advertising can be a key business driver among consumers as 64% of LGBT allies and 46% of all those surveyed say that seeing a brands’ LGBT-inclusive advertising would make them more likely to consider purchasing its products/services.

Opposing inclusion can also impact purchasing decisions with 63% of LGBT allies and 48% of respondents reporting that they try to avoid buying products/services from a brand/business they know discriminates against the LGBT community.

Additional key findings:

  • Over seven in ten (72%) believe that a brand/business that is LGBT-inclusive is an ally of the LGBT community.
  • Over one-third (35%) report having LGBT-inclusive advertising is an indicator that a brand/business is LGBT-inclusive.
  • One in four (25%) report social media (e.g., Facebook, Twitter, etc.) as a source that has provided them information about whether a brand/business is LGBT-inclusive.
  • Nearly three in four (73%) report it is important for brands/businesses to employ a diverse team of people to best serve customers.
  • Nearly six in 10 (57%) believe brands/businesses should hire diverse advertising professionals to create LGBT-inclusive advertisements.

Ogilvy fielded a seven-question survey of among 1,087 Americans (aged 18+), of whom 436 were considered LGBT Allies, to understand their perspectives about the lesbian, gay, bisexual and transgender (LGBT) community as it relates to the brands (e.g., Walmart, Ford, Apple, Bank of America, etc.) and businesses (e.g., local coffee shops, restaurants, etc.) they interact with day-to-day.  The online survey was fielded by YouGov from May 18-19, 2017, and figures have been weighted and are representative of all US adults. The Ogilvy Pride internal organization created this survey.

 LGBT allies were defined as Americans who do not identify as LGBT, but have beliefs or have taken some action in support of the LGBT community (stopped purchasing from a non-supportive brand, donated to LGBT-related charities, have LGBT friends, etc.).

Lifestyle & Culture

Top careers for promising future

If you are going to graduate soon from school, you can check the forecast for the future employment market and choose a specialization based on the obtained data. But if you are a student already and you don’t want to miss the opportunity to bet a well-paid promising position, it is still possible to enroll in a course or study supplementary disciplines.

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The contemporary world is rapidly changing. Some professions have become obsolete, while new ones appear. This imposes additional requirements on students who need to decide which specialization to choose and which profession to opt for. How to be sure that a specialization you have been focusing on for the last five years won’t become unnecessary in the nearest future?

If you are going to graduate soon from school, you can check the forecast for the future employment market and choose a specialization based on the obtained data. But if you are a student already and you don’t want to miss the opportunity to bet a well-paid promising position, it is still possible to enroll in a course or study supplementary disciplines. Of course, it is hard to combine the regular curriculum with additional subjects. In this case, one can resort to diverse services and pay for essay writing or accomplishing diverse tasks. Thus, if you have decided to focus on the professions of the future, here are the fields to consider.

1. Healthcare

Taking into account the problems of the year 2020, as well as the problem of the aging population, the specialists in the field of healthcare (doctors, nurses, physical therapists, pharmacists, home health aids) will be in demand, and this demand will be increasing. To get a well-paid position as a doctor, you need to be good at math and sciences, as well as to enjoy working with people. Besides, the process of education is quite long and requires a lot of effort. 

2. Information Technology

There is no need to explain why this field is promising. More and more gadgets are appearing daily. Talking about the field of IT, these are not just programmers, developers, and network administrators that are going to be in demand. This field has already incorporated a lot of Internet-related professions that deal with advertising, marketing, and promotion.

The niche of Information Technology seems to be boundless nowadays. Even if you are not sure that you are capable of programming, working with codes, or designing your own products, there are plenty of professions that can be mastered thanks to hard work and proactivity.

3. Alternative Energy

Humanity is not yet ready to say goodbye to oil and gas. However, the use of unrenewable sources that pollute the environment has been a challenge of recent decades. Therefore, specialists working in the niche of renewable energy, i.e., wind, solar, hydrogen, geothermal power, etc., will be in high demand.

Besides, the niche will need diverse specialties from developers and scientists to effective managers and technicians. More and more colleges and universities are now opening departments that focus on research in the field of environment protection and ecology.

4. International Law

Even though the world is becoming more and more globalized, international relations do not cease to be important. Thus, specialists in this field will be always in demand. Aside from law, it is also possible to focus on economic matters on an international scale.

5. Financial Analysts

The economic crisis has proven that the need for financial advisors is not ceasing. Professionals of the financial sector can work as investors and business owners, as well as advisors who will provide recommendations to businesses and individuals. The matter of money is always important, therefore, the demand for these specialists won’t cease.

6. Content & Marketing

Business promotion (by all the possible channels) will foresee the necessity to create diverse content, from textual to photos and videos, as well as to correctly present and promote this content. To a certain extent, these specialties are related to the field of IT, however, these professions are less technical but more creative.

As you can see, the fields with a promising future are diverse. There are lots of professions that are expected to be necessary and popular for a decade or even more. So, if you start thinking about your future today and focus on one of the required fields, you will become one of the demanded specialists with a stable income in the future. 

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Health & Wellness

Experiencing police violence worsens mental health in distinct ways

Simply put, the experience of police violence puts Black, Latino, Indigenous, and sexual minority communities at higher risk of distinct mental health problems, in addition to greater risk of death at the hands of police.

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Photo by Daria Sannikova from Pexels.com

The experience of police violence is associated with mental and emotional trauma distinct from that caused by other kinds of violence, creating a public health crisis for communities most affected.

Simply put, the experience of police violence puts Black, Latino, Indigenous, and sexual minority communities at higher risk of distinct mental health problems, in addition to greater risk of death at the hands of police, according to the paper.

The study is authored by a group of researchers at several universities, including UC Riverside, who have been examining the mental health effects of police violence at the population level for several years.

“It’s a public health issue because police violence is not experienced equally in our society but instead has a disproportionate effect on the mental health of racial, ethnic, and sexual minorities,” said Bruce Link, a UC Riverside distinguished professor of sociology and public policy. “The point of our paper is to indicate why the experience of police violence is uniquely stressful and therefore particularly impactful.”

People who have experienced police violence have few options for redress. They must report incidents to the same police departments that abused them in the first place.

Psychologists agree that trauma spurs biological or psychological changes that manifest over time as psychiatric symptoms, particularly when the trauma is sexually or physically violent. Research on stressful life events, especially uncontrollable events, has attempted to provide a broader framework for how stress may affect a person’s usual activities, goals, and values, but until recently this approach has not been applied to police violence.

Link, along with Jordan DeVylder of Fordham University and Lisa Fedina of the University of Michigan, reviewed numerous studies of the effects of police violence on mental health in a paper called “Impact of police violence on mental health: a theoretical framework,” and identified eight factors distinct to police violence.

Police violence is state sanctioned

Unlike most other forms of violence, police violence is embedded in a history of state-enforced practices that permitted cruel, unusual, and dehumanizing punishment of individuals deemed to be from so-called “dangerous classes,” particularly Blacks. Communities of color and LGBTQ communities have been historically subjected to discriminatory laws, such as Jim Crow laws and sodomy laws, which permitted harassment and excessive and fatal force against individuals from these communities.

The police are a pervasive presence

Police are everywhere, especially in low-income communities of color. People who have experienced violent or stressful encounters with police have no way to avoid being around constant reminders of these painful experiences, or the fear of future encounters.

There are limited options for recourse

People who have experienced police violence have few options for redress. They must report incidents to the same police departments that abused them in the first place. Police are authorized to use force in a wide variety of situations and survivors have to prove that the violence was not legitimate. Because they have few options for reporting an incident, for legal recourse, or for advocacy services and referrals to mental health treatment, any mental health symptoms they have may worsen over time.

Police culture deters internal accountability

Violence committed through institutions, rather than interpersonal relationships, is supported by organizational cultures that condone it. Police often maintain a code of silence around violence and therefore often fail to hold each other accountable. This amounts to gaslighting survivors who do report incidents, potentially worsening mental health symptoms.

Police violence alters deeply held beliefs

Many are taught that police protect them and their communities from various dangers and help in emergencies. A single violent encounter can shatter this belief for an individual, but when police violence is the norm, instead of an isolated incident, the community at large loses trust in the police as an institution and, often correctly, comes to regard them as part of the problem.

Racial and economic disparities in exposure

Police violence is disproportionately directed at people of color, especially Blacks and Latinos, potentially leading to diminished feelings of self-worth and value within American society.

Police violence is stigmatizing

Because police are allowed to use force in many situations, survivors of police violence are often blamed for the encounter. Their actions are heavily scrutinized and faulted to justify the officers’ actions, especially by members of groups that benefit from the social order policing upholds. Moreover, many people have friends and relatives who work as police officers, making it feel like a betrayal to report incidents of police violence.

Police are typically armed

Unlike police in many countries, American police carry firearms and police departments have become heavily militarized. Police are given broad latitude to determine when and how to deploy force. Every interaction with police holds the possibility of violence, and for communities subjected to routine overpolicing, this threat brings additional challenges for mental health.

The researchers call for a framework to examine the mental health consequences of police violence that takes into account these points. However, implicit in their analysis are solutions for the public health crisis caused by police violence, such as demilitarizing police, holding police accountable when untoward events occur, ending the overpolicing of communities of color, providing better reporting options and support for survivors of police violence, and policies that build mutual trust between police and the communities they are meant to serve.

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Lifestyle & Culture

Online merch store solutions in 2020

From creating custom t-shirts, warm hoodies, high-quality face masks, and posters to send to your audience, these websites provide the most popular merchandise in 2020. Without further delay, these are the best merch websites to join.

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Having a merch store to please your audience and to generate some revenue is one of the popular techniques to make money online. In fact, to display modern merch as a YouTuber, as a streamer, or as an online business is essential to improve your offline marketing strategy and elevate your brand.

In this article, we’ll guide you through the best modern merch suppliers you need to know about. From the best merch websites to the best merch stores for streamers and YouTubers, we’ve got you covered.

From creating custom t-shirts, warm hoodies, high-quality face masks, and posters to send to your audience, these websites provide the most popular merchandise in 2020. Without further delay, these are the best merch websites to join.

Amazon Merch 

Amazon Merch is one of the best merch websites in the e-commerce world. In fact, with the speedy turnaround and professional graphic artists, you will be assured quality designs trickle in as fast as your customers purchase them. One of the greatest benefits of using Amazon Merch is that you can sell your products with an affiliate link and get paid on each sale you make. This will be a great way to get started earning while enjoying your home-based business.

In addition, it is definitely one of the best merch companies for YouTubers and it’s easy. If you are new to online selling, Amazon Merch is an easy way to make your first sale without having to invest a lot of money. With a little research and the right tools, anyone can become a successful online entrepreneur. 

With so many choices and a wide range of products, there is certainly something you can sell. Use Amazon Merch to get started and enjoy the fruits of your hard work in making a profit from your audience while pleasing them.

Find Your Merch Here : https://www.gemnote.com/lookbook

Amplifier

Amplifier is another one of the best merch stores for streamers and YouTubers to make money online while advertising their brand online and offline. For a reasonable amount, you can design high-quality and appealing products. 

The shipping cost is an important thing to consider and this can affect the total selling price of the product. With the help of Online Merch Store Solutions like Amplifier, it will be possible to avoid shipping costs and will also increase the profit margin for the retailer.

Amplifier is also easy to use which is very convenient when you’re a busy streamer or businessman. From hoodies, posters, hats, and even face masks, you’ll be able to design any product you can think of and generate revenue out of the affiliate links on your social media.

Printify

Printify provides a print on demand service so you won’t need to worry about keeping your stock around and definitely not to worry about losing money. Needless to say, that’s exactly what you’re looking for in the best merch websites.

In addition, you’ll have the option to create a free account. If you are thinking that you will only be using the Printify Website, then you should realize that you do not need a full version. If you are thinking that this will be used as a one-time marketing effort for your business, then you should realize that you will have to purchase the program in order to be able to use it. 

To conclude, you can design, produce, and sell custom products for a small price. For instance, t-shirts, hoodies, accessories, and even phone cases.

Bonfire

If you are looking for a way to increase sales with custom products, it’s never been easier. With Bonfire and a number of best merch websites now available, you can create an online store with high-quality products that will appeal to shoppers everywhere. 

You will be able to sell a wide range of items such as posters, t-shirts, hats, bags, wall art, clothing, and anything else you can think of. If you are interested in creating your own online store, there is an extensive range of items you can choose from, including many different styles and colors. Your choice of merchandise can range from an array of popular and high-quality items to items that reflect your favorite culture and the Bonfire lifestyle.

If you are looking for the best products to sell for your business, there are a number of things you should consider. For example, if you run a large business and you are looking to expand your reach to new areas, you’ll want to focus on products that are in demand. For this reason, Bonfire has everything you’re looking for.  

To sum up, Bonfire is one of the best merch stores for streamers and, of course, they provide the best selling merch items for your brand.

Spreadshop

Spreashop is one of the easiest and best merch stores for streamers, YouTubers, and content writers. If you are an owner of a Spreadshop Merch Store, you will know that you must constantly maintain your business in order to earn money. 

If you are new to this type of store, you are going to have to spend time learning how to market it. However, if you already have an established business of your own, and you know what works, then Spreadshop may be exactly what you’re looking for.

You will be able to create new products, sell them, and ultimately generate revenue for your brand. In addition to all of this, you are going to be saving a lot of time. In fact, Spreadshop is incredibly easy to use, and you won’t need to hire someone to help you with this unless you’re running out of time.

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Lifestyle & Culture

Things you need to know about Toughened Laminated Glass

Nowadays, normal uses include situations where human interference is needed to manage the possibility of glass shattering as this could cause mishappenings. Other applications also include situations in need of bullet-resistant glass, sound insulation glass, architecture designs, military helmets, and bullet-resistant shields.

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Toughened Laminated Glass is also known as Toughened Safety Glass or Tempered Toughened Glass. It is about four to five times stronger than the Normal Annealed Glass.

The manufacturing of this glass is complicated, it is thermally heat-treated (564° C to 620°C) and chemically balanced for better handling of the compressive and tensile stresses. Due to thermal heat treatment, it is better known as Tempered Toughened Glass. The tempering process subjected to intense heating of glass and then the glass is put in the chemical process for rapid cooling during manufacture.

It was invented by a French chemist Edouard Benedictus in 1903. Edouard invented this type of glass after being inspired by a car accident where the victim was injured by the shattering pieces of glass windshield.  In 1905, John Crewe Wood from the Swindon, England patented the use of Toughened Laminated Glass as windshields. But it took a long time for the automobile industry to accept it as a windshield option, as the cost was comparatively higher than the normal windshield used at that time. But in 1930, the British parliament passed a Road Traffic Act to make the Toughened Laminated Glass windshield compulsory for new cars.

With this, the windshield breaks but the glass doesn’t shatter in the car or on the driver. This is due to the bonding between several sheets of annealed panes of glass with the sheets of plastic interlayer in between them. Now, if there is an accident that causes the windshield to shatter, the windshield stays together with the glass only having web-like cracks. Glass is also not easy to break or cut if there is an accident and if passengers need to be rescued.

A typical Toughened Laminated Glass manufacturing is like a sandwich, where two or more layers o f glass are attached, and each glass is linked to the other layer with laminate interlayer [Thermoplastic Polyurethane (TPU), Polyvinyl Butyral (PVB), Ethylene-Vinyl Acetate (EVA)]. The interlayer bonds the glass sheets, functioning even when the glass is broken. It also prevents the glass from being shattered into large, razor edge pieces. 

Nowadays, normal uses include situations where human interference is needed to manage the possibility of glass shattering as this could cause mishappenings. Other applications also include situations in need of bullet-resistant glass, sound insulation glass, architecture designs, military helmets, and bullet-resistant shields.

Properties of Toughened Laminated Glass:

  1. Radiation Reflective Index of 1.50
  2. Able to filter 99% of UV rays
  3. Specific Gravity of 1.07
  4. If glass layers shatter, then the pieces stay together

Applications of Toughened Laminated Glass:

  1. Making complex design, e.g. fighter planes cockpit windshield
  2. Noise reduction window and door
  3. Security and safety glasses, e.g. for banks and jewelry shops
  4. Provides insulation against radiation, noise and fire (withstand high temperature up to 250° C).
  5. UV protection, particularly when used for space missions/International Space  Station
  6. For architecture designs, e.g. Zhangjiajie Grand Canyon Glass Bridge
  7. Provides blast protection
  8. Bullet-resistant glass for windshield, first used during World War II for soldiers’ helmets
  9. For display and exhibition areas
  10. Frameless glass doors, furniture, glass shelves and glass table tops
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Health & Wellness

Lesbian, gay and bisexual people more likely to suffer migraines; discrimination may be to blame

Many members of sexual minority groups experience prejudice, stigma, and discrimination termed sexual minority stress, which could trigger or exacerbate migraine. Furthermore, members of sexual minority groups may encounter barriers to health care and experience greater physical and mental health problems, which could contribute to migraine.

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Photo by Francisco Gonzalez from Unsplash.com

Members of the LGBTQIA community may have migraines at a higher rate than their straight counterparts, according to a study that suggested that this may be due to sexual minority stress brought about by prejudice, stigma and discrimination.

The study – “Disparities Across Sexual Orientation in Migraine Among US Adults” – was published in the journal JAMA.

Dr. Jason Nagata, lead author of the study, told Insider that the study was actually not able to evaluate why sexual minorities might experience migraines at a higher rate than straight people. However, “lesbian, gay and bisexual people may experience prejudice and discrimination which can lead to stress and trigger a migraine… They may also face barriers to accessing health care which can lead to worsened health,” he was quoted as saying.

For this study, the sample consisted of 9,894 adults, with a mean age of 37.33 years, of whom 51.0% (n = 5705) were women and 49.0% men (n = 4189). Participants identified as exclusively heterosexual (n = 8426 [85.8%]), mostly heterosexual (n = 1062 [10.0%]), or lesbian, gay, or bisexual (n = 406 [4.2%]).

Migraine was measured based on self-report in response to the interview question, “Have you ever had five or more headaches that were at least four hours long; one-sided, pulsating, intense, or worsened by activity; and associated with nausea, vomiting, or sensitivity to light or sound?”. This was consistent with the International Classification of Headache Disorders, third edition diagnostic criteria for migraine without aura.

Sexual orientation was categorized into three categories: exclusively heterosexual; mostly heterosexual but somewhat attracted to people of one’s own sex; or lesbian, gay, or bisexual, as has been previously categorized.

Logistic regression analysis was conducted using Stata version 15.1 (StataCorp) with sexual orientation as the independent variable and migraine as the dependent variable, adjusting for sex, race/ethnicity, age, education, income, smoking, and alcohol use1 and incorporating national sample weighting.

The study noted that prevalence of migraine was higher among individuals who reported being mostly heterosexual (n = 327 [30.3%]) and lesbian, gay, or bisexual (n = 112 [30.7%]) compared with those who reported being exclusively heterosexual (n = 1631 [19.4%]).

In its analysis, the researchers noted that “many members of sexual minority groups experience prejudice, stigma, and discrimination termed sexual minority stress, which could trigger or exacerbate migraine. Furthermore, members of sexual minority groups may encounter barriers to health care and experience greater physical and mental health problems, which could contribute to migraine.”

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Lifestyle & Culture

The potential benefits of cannabis use

There are many benefits that come with the use of cannabis, but it should nonetheless be used with caution and in line with local laws and regulations. Cannabis is being legalized all over the country and the world at the moment though, so now is a good time to gain a better understanding of its benefits.

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If you’re thinking of using cannabis, whether as for medical use or recreational use after your local area has legalized the substance, it’s a good idea to first understand the benefits associated with it. Like any drug, the effects will differ from person to person, but there is a range of benefits you can expect when it comes to using the substance.

IMAGE SOURCE: PIXABAY.COM

You can find out more about these below, so keep reading.

Encouraging Better Sleep

Insomnia and other sleep-related problems can massively damage a person’s quality of life. If it’s something that you’ve experienced, you’ll know exactly how frustrating these kinds of problems can be. And cannabis is one of the things that people often used to correct their sleeping problems and start getting to sleep a little easier.

Combating Inflammation Problems

For many people, the reason for taking cannabis is inflammation issues. Cannabis is known for being one of the best drugs for combating inflammation, and it’s a problem that many people deal with. There are certain foods that help to reduce inflammation-related issues as well, but none or better at doing this job than cannabis, and that’s why so many use it.

Reduce Pain Problems

Chronic pain is very often treated with cannabis. That’s because the properties present in cannabis helped to reduce the feeling of pain and the causes behind it. If you’re dealing with chronic pain and none of the other forms of treatment have helped improve the situation, this might be an option for you to explore. 

Reducing Symptoms Linked to Certain Conditions and Treatments

For people who have specific medical conditions, marijuana has long been used as a way of treating the symptoms. People who are going through harsh treatments such as chemotherapy often use cannabis to reduce the symptoms. And there’s a range of other conditions and treatments that have their symptoms reduced. You can visit a Harvest HOC for more on these benefits.

Circulation and Blood Sugar Benefits

Some people find that their diabetes can be improved with the help of cannabis. That’s because cannabis helps to stabilize your blood sugar level, making it easier to keep it consistent, which is one of the toughest things for many diabetics to achieve. Cannabis can also help with circulation issues, which many diabetics also suffer from. With those two things combined, it’s not so surprising why so many people with diabetes turn to cannabis to help them.

There are many benefits that come with the use of cannabis, but it should nonetheless be used with caution and in line with local laws and regulations. Cannabis is being legalized all over the country and the world at the moment though, so now is a good time to gain a better understanding of its benefits.

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