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Uber Philippines joins fray of companies with LGBT-related ads

Uber Philippines has become the latest company to release an LGBT-related ad, with the telling of the uberPOOL story of one @aaronbatangay as part of the company’s #UberSTORIES.

Uber Philippines has become the latest company to release an LGBT-related ad, with the telling of the uberPOOL story of one @aaronbatangay as part of the company’s #UberSTORIES.

uberPOOL is a ride-sharing effort of the company, allowing one to share a ride and then split the cost of that trip with another Uber rider headed in the same direction.

Released on 17 April, the ad features a guy who has a regular co-rider that he has a crush on. He Tweets about his close contact with the co-rider, who is initially not shown onscreen. His driver gives him knowing glances, seemingly aware of what’s happening.

By the end of the ad, the co-rider is shown to be another guy; though the co-rider’s sexual orientation and gender identity remains unknown.

When the company released its ad, it stated: “Sometimes, it’s more than just a ride. It’s the moment you’ve been waiting for. Watch @aarontabangay’s uberPOOL story. #UberSTORIES.”

Uber has not been spared from anti-LGBT complaints in the past – e.g. with Uber drivers allegedly kicking out passengers for being LGBT (such as THIS and THIS), and for not protecting LGBT drivers who alleged discrimination.

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But with the ad, Uber Philippines joins the likes of Minola, Smart and even the infamous Bench in showing LGBT living in the Philippines.

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