The more people know, the more they are able to identify with the LGBTQIA community.
So it seems in Japan, where a survey conducted by advertising giant Dentsu Inc. found that at least one in eleven people identify as lesbian, gay, bisexual or transgender, while more than two-thirds of respondents were familiar with the acronym LGBT.
The survey was done in October 2018, and it involved 60,000 people aged between 20 and 59. Of that, 8.9% self-identified as LGBT individuals, a rise of 1.3 percentage points from the previous survey conducted in 2015.
The survey also found that 68.5% either knew that LGBT was an acronym for sexual minorities or had heard of the term. In 2015, 37.6% of respondents answered similarly. Better yet, almost 80% of the respondents said they wanted a “deeper understanding of the LGBT community to ensure that they would not make LGBT individuals feel uncomfortable instead of just knowing the acronym”.
Other findings of this study included:
- 65.1% of LGBTQIA respondents said they had not told anyone about their sexuality, indicating the still-difficult process of coming out in Japan
- 78.4% approved or were likely to approve of marriage equality
- 72.1% wanted stronger legal protections for the LGBT community