Responding to a social media troll who referred to the “Performance Blue” color option of the Ranger Raptor as being “very gay”, Ford in Germany created what it called as the “Very Gay Raptor”, which is – basically – the model painted in gold dust and color of the rainbow.
The automaker initially responded to the homophobic commenter by posting an animation of a blue Ranger Raptor being transformed with a cloud of gold dust and a rainbow pattern, stating that this would be what a very gay Raptor would look like.
And then the company decided to build a real version, which hit the road as part of the 2021 ColognePride event.
Covered in a 30 square meter (322 square foot) wrap, the Very Gay Raptor took Alphafoil more than 60 hours to finish.
Rainbow-colored or not, the Ranger Raptor – by the way – is powered by a 2.0-liter bi-turbo diesel engine, and gets 210 hp (213 PS/157 kW) and 369 lb-ft (500 Nm) of torque. It comes with a 10-speed automatic transmission with a special Terrain Management System. It comes with Fox shocks and all-terrain tires.
This isn’t the company’s first vehicular statement highlighting the LGBTQIA community. In 1998, it also created a special truck-converted Ka with a rainbow finish.
Internally, Ford takes pride in its GLOBE (Gay, Lesbian or Bisexual Employees) network that celebrates its 25th anniversary this year, supporting LGBTQIA employees and diversity in the workplace.