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She Slays 2025: GirlCoded Convention slated on March 28-30

Happening from March 28-30 at Concourse, One Ayala, Makati City, this is not just another convention — it’s a movement and a moment. Expect an experience that’s all about fearless self-expression, building meaningful connections, and embracing what makes you, you.

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Mark your calendars, besties! She Slays 2025: GirlCoded Convention is here to shake up National Women’s Month with a three-day celebration of empowerment, creativity, and community.

Happening from March 28-30 at Concourse, One Ayala, Makati City, this is not just another convention — it’s a movement and a moment. Expect an experience that’s all about fearless self-expression, building meaningful connections, and embracing what makes you, you.

SHE SLAYS 2025: A CELEBRATION OF EMPOWERMENT & SELF-EXPRESSION

Organized by The Philippine STAR and Young STAR, She Slays 2025: GirlCoded Convention is setting the stage for young women to own their narratives, explore their passions, and connect with communities that get them.

This year’s theme, “GirlCoded”, is all about breaking barriers, rewriting the rules, and claiming your space. Whether you’re into music, fashion, digital content, business, or activism, this convention is here to uplift your voice and amplify your dreams.

At She Slays 2025: GirlCoded Convention, expect a safe, inclusive, and high-energy space where you can be unapologetically yourself. More than just a lineup of speakers, performances, and activities, it’s a place where passions ignite, friendships form, and future icons rise. This is your sign to step into your power—because the world is yours to slay.

MEET YOUR QUEENS—LIVE AND IN PERSON!

Some of the most exciting names in film, music, sports, content creation, and pop culture are set to grace She Slays 2025, making it a weekend to remember. Kicking things off is Reina Hispanoamericana 2025 and rising music star, Dia Mate, who will deliver a powerful message on self-expression and embracing individuality—setting the perfect tone for a convention built on empowerment and confidence.

Music lovers are in for a treat with Pappel, Ryannah Julia, Dom Guyot, and MIMI, bringing electrifying performances that will have the crowd on their feet. Their genre-defying artistry and high-energy sets are sure to make this a weekend filled with unforgettable moments.

Meanwhile, those who dream of meeting their idols up close can look forward to the Queen Domination: Celebrity Meet & Greet Sessions, featuring Belle Mariano and Charess. Whether it’s a selfie, a hug, or a chance to say a few words to your idols, these intimate sessions are set to create once-in-a-lifetime memories.

Capping off the event is Queen Domination: Music FestiGAL, a night of unapologetic self-expression and fierce performances headlined by Maxie and Marina Summers. This spectacular event blends the best of drag, music, and unfiltered energy, promising an experience like no other.

THE FUTURE IS FEMALE: PASSION PANELS THAT INSPIRE & EMPOWER

Forget the fluff, these free speaker passion panels bring real stories, real struggles, and real wins from the fiercest women in their fields. Expect bold insights, unfiltered convos, and next-level inspo from leading names in sports, digital content, business, and the arts.

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Sports Passion Panel – Bethany Talbot on smashing records and breaking stereotypes.
Content Creation Panel – Michelle Dy & Adelina Eugenio spill the tea on branding, virality, and keeping it real.
Musical Theater Panel – Aicelle Santos shares the grind behind the glamour.
P-Pop Passion Panel – Calista Anne, Dione Joyden, Dione Clara, & KAIA Sophia on the rise of P-Pop and what it takes to make it.
Business & Bodily Autonomy Panel – Cleo Loque & Maria Gaitanidou talk power moves, owning your body, and making fearless choices.

EXPERIENCES & ACTIVITIES YOU’LL DEFINITELY LOVE

For those looking to pick up new skills or explore fresh interests, She Slays 2025: GirlCoded Convention offers hands-on experiences led by industry experts.

Learn how to defend yourself with karate champion Allison Kyle Quiroga, develop your signature fashion aesthetic with Miki Borinaga, or discover your personal fragrance in Scent & Sensibility with Andrea Ferma.

Plus, 50 lucky attendees will win free vouchers to these interactive zones—so don’t miss your chance to score exclusive experiences!

THE GIRLHOOD POP-UP: STYLE, SELF-CARE & SISTERHOOD

The Girlhood Pop-Up is the ultimate destination for fashion, beauty, wellness, and community—because girlhood is a movement, not just a moment. This curated marketplace and self-care hub is designed to bring together the best of style and sisterhood, offering everything from statement fashion pieces to meaningful conversations about health and empowerment.

Explore racks of pre-loved fashion treasures straight from your favorite influencers’ closets at Star Finds, or stock up on unique stickers, accessories, and trinkets at Anik Anik Alley. If you’re on the hunt for standout pieces from Filipina-owned brands, Fit Check has you covered with a showcase of must-have looks that celebrate individuality and self-expression.

But it’s not just about style—The Wellness Hub is here to help you take charge of your well-being. Offering free health consultations on menstrual health, contraception, mental wellness, and more, organizations like Kasuso Foundation, Society of Trans Women of the Philippines (STRAP), Love Hope Dream Foundation, Inc., Philippine Safe Abortion Advocacy Network (PINSAN), and Philippine Business Coalition for Women Empowerment (PBCWE) will be present to provide support and resources.

For those looking to connect with like-minded individuals, Find Your Tribe is where you’ll meet women-led organizations advocating for gender equality, safe sex, volunteerism, and indigenous women’s rights, including Babaylanes,Inc., Youth Voices Count, Inc., GABRIELA, and Women’s Global Network for Reproductive Rights (WGNRR).

Whether you’re looking to elevate your wardrobe, prioritize self-care, or find a community that speaks to your passions, The Girlhood Pop-Up is where it all happens.

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THIS IS YOUR SIGN: JOIN THE SHE SLAY GIRLCORE CELEBRATION

She Slays 2025 GirlCoded Convention is a celebration of who you are, what you love, and the power you hold. Across three days of unfiltered conversations, electrifying performances, and hands-on experiences, this is your chance to connect, learn, and thrive in a space designed just for you.

The countdown is on, and we’re saving you a seat at the table. Don’t miss your chance to be part of a movement that’s redefining empowerment, self-expression, and sisterhood.


Secure your spot now at sheslays2025.helixpay.ph. Your QR code is your 3-day pass—keep it safe!

Follow @SheSlaysCon on Facebook, Instagram, and TikTok for all the updates, and remember to tag your besties, this is THE weekend you don’t want to miss.

EVENT SPONSORS

Official Venue Partner: One Ayala & Ayala Malls
Supporting brands: Robinsons Supermarket, HSBC, Torre De Lorenzo, SM Supermalls, URC, McDonald’s, Skechers, Grab, PNB, Body Fantasies, Dear Face, Dazzle Me, Flying Tiger, Cafe 10/23

PARTNER ORGANIZATIONS

GABRIELA, Philippine Business Coalition for Women Empowerment, Babaylanes, Inc., Girls Congress , Love Hope Dream Foundation, Inc., Samahan ng mga Pilipina para sa Reporma at Kaunlaran, PAP LGBT Psychology Special Interest Group, Youth Voices Count, Inc., Philippine Safe Abortion Advocacy Network (PINSAN), Zonta Club of Makati & Environs, Kasuso Foundation, The Society of Trans Women of the Philippines, Pambansang Koalisyon ng Kababaihan sa Kanayunan, Women’s Global Network for Reproductive Rights, Philippine LGBT Chamber of Commerce

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