June’s almost here, so yes, it’s time for rainbow capitalism…
Apple introduced a new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper to celebrate LGBTQ+ communities around the world during Pride Month and beyond. Apple financially supports organizations that serve LGBTQ+ communities.
The new Pride Edition Sport Loop, available to order now, is woven from a rainbow of 11 colors of nylon yarns. The intricate weaving blends one color into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.
The new Pride Luminance watch face complements the band design with colors that refract dynamically to celebrate the vibrancy, spirit, and individuality of the LGBTQ+ community. The face is designed in two geometric patterns: radial, featuring rays of color that align with the hour marks, and vertical, reflecting the colorful linear stripes of the weaving pattern. With this collection, users can customize the watch face with even more color options to create a unique expression of themselves and their communities.
The matching iPhone and iPad wallpaper features a complementary joyful and dynamic design with similarly customizable colors.
Pricing and Availability
- The Pride Edition Sport Loop is available to order on apple.com and in the Apple Store app now, and will be available at Apple Store locations, for $49 (US). The band will also be available at Apple Authorized Resellers.
- The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes.
- The Pride Luminance watch face and the iPhone and iPad wallpaper will be available to add to the watch face gallery and wallpaper gallery after watchOS 26.5, iOS 26.5, and iPadOS 26.5 are available.
