You can be who you want to be.
This is the key message of a two-minute digital public service announcement (PSA) that eyes to challenge gender stereotypes when it comes to children’s Halloween costumes.
Titled “My Heroes”, the PSA follows two siblings – a girl and a boy – who dressed up as superheroes Batman and Wonder Woman before trick or treating. Just before dressing up, their father looked worried, but was assured by their mother that “Their costumes are going to look awesome.”
Later, when it’s time for bed, the PSA reveals that it was the little boy who went as Wonder Woman and the little girl dressed as Batman.
Just before he turned off the light in the kids’ room, the father whispered: “My heroes.”
The PSA was written by Alexander Day and Brian Carufe, directed by Almog Avidan Antonir, and produced by the team at Landwirth Legacy Productions.