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Best way to create a product configurator for an e-commerce store

As an e-commerce business owner, it is essential that you embrace technology in all ways possible. Unlike having a physical store, online shops are technology intensive.

Photo by Brooke Lark from Unsplash.com

If you are wondering what a product configurator is, it is merely a customizer that allows consumers to configure specific products the way they want. A product configurator allows you as the business to reach customers in ways that no other tool can. Is it not amazing to be able to have a product just how you imagined it? That is when it comes to the choice of colors, flavor, and material and so on? Product configurators have proven to be handy tools when it comes to making the experience of customers better. Some smart online stores are using this to get more conversion for their products like some watch stores has used this to showcase the detailing of their German watches. That is, on top of being able to offer them tailor-made services and products that meet their individual needs.  

Now, the catch is you need to get it right from the word go, in order for you to end up choosing the best e-commerce product configurator for your online store.

The following tips will go a long way in helping you achieve that.

1. Consider the workflow

Already, you have an idea of how you would want the product to work. This is the first step towards having a practical configurator. You cannot get started if you do not have a picture of how you would want your displays to appear and how the product should appear at the end of the process.

2. Make it simple

The difference between an innovation that diffuses fast and one that does not is its complexity. To have the best configurator, it has to be simple and one that will not give the consumers a hard time. The workflow should be seamless and be able to outline the process for the consumers until its completion clearly.

Building a product customizer is one of the best ways in which you can enhance the experience of your customers and have the competitive edge.
Photo by Charles 🇵🇭@charlesdeluvio from Unsplash.com

3. Include a help section

You can always expect your customers to get stuck once in a while. It is why you need to have the help section. Besides, your product configurator may not be as simple as you think. A helping hand will do.

4. Include a summary for the process

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If you have a clear overview, you will make it easier for the customers to evaluate the end product. The summary could include the customized product, its cost among other useful information. From there, they will be in a better position to pick what best suits them and rethink their choices before they get too deep into it.

As an e-commerce business owner, it is essential that you embrace technology in all ways possible. Unlike having a physical store, online shops are technology intensive. More so, due to a few complexities, owners are required to do everything in their power to make the experience of the consumers worth the while. Building a product customizer is one of the best ways in which you can enhance the experience of your customers and have the competitive edge.

Being able to stand out in the crowd is what will make customers keep coming back for more: a product configurator is the key that you need.

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Your "not that regular" all-around gal, writing about anything, thus everything. "There's always more to discover... thus write about," she says in between - GASP! - puffs. And so that's what she does, exactly. Write, of course; not (just) puff.

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