Now for your annual dose of Pride merchandise said to symbolize LGBTQIA support.
Apple launched a new Pride Edition Sport Band accompanied by a matching watch face and iOS wallpaper in a move said to show the company’s support while bringing awareness to LGBTQ+ advocacy organizations that are working to bring about positive change.
Apple currently supports Equality Federation Institute, GLSEN, Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.
Said to be inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.
This year’s design integrates a joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band. In the forming process, the base material flows around each individual shape, creating small variations in their layout. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.
The new Pride Celebration watch face and iOS wallpaper honor the combined strength and mutual support of the LGBTQ+ community. Colorful shapes appear to circulate into the watch display from the band, and respond when a user raises and moves their wrist or taps the display. The corresponding wallpaper is another vibrant interpretation of this year’s Pride design and dynamically moves when the user unlocks their iPhone.
The Pride Edition Sport Band will be available to order on apple.com and in the Apple Store App on May 23, and will be available at Apple Store locations beginning May 24 for $49 (US).
The Pride Edition Sport Band is available in 41mm and 45mm sizes, and is compatible with Apple Watch Series 3 and later.
The new Pride Celebration watch face and iPhone wallpaper will be available next week, and requires watchOS 9.5 and iOS 16.5. Customers can download the matching Pride Celebration watch face through App Clips on the Apple Watch Pride Edition Sport Band packaging, in Apple Store locations, and the Apple Store app, or download it from apple.com.
