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Focus on ‘Ganda lang’: Our idea of ‘London Bridge’ is false, thanks to erroneous marketing pandering to our lookism

If you think of the #LondonBridge’, the idea that emerges is the #TowerBridge, thanks to our #lookism abused by misdirected #branding #marketing. Discovered during this #LGBT wandering.

There’s a phenomenon called the Paradox of Information, wherein – surprisingly – the abundance of information actually leads to poorer decision-making because of reduced intelligence because of the superficial understanding of complex issues.

So while you can Google information, comprehension is a completely different matter altogether.

Case in point? The London Bridge in England.

@outragemag Did you know there are 2 #London bridges? The popular #LondonBridge is the #TowerBridge, discovered during this #LGBT #travel ♬ original sound Outrage Magazine

So… for those who do not know, the image associated with the London Bridge is actually the Tower Bridge. Erroneous linking lang due to branding; that is, the London Bridge may be the most famous bridge in London, but the bridge that has been used to promote London is a different bridge altogether, the Tower Bridge.

Magkatabi lang sila; they’re near each other, along River Thames.

London Bridge is the oldest river crossing in London, and mahaba ang history nito.

Timber bridges were built by the Romans over 600 years ago. This was followed by a 600-year-old stone-built bridge. Then there’s the 19th century stone arched bridge designed by Scottish civil engineer John Rennie. Then the concrete and steel bridge in use today was opened by the late Queen Elizabeth II in 1973.

The thing is: this bridge may be historical, but it looks common.

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Which is why you don’t see it in movies or postcards or socmed uploads and so on.

Instead, you see the Tower Bridge.

This one was built in 1894, with a Neo-Gothic design that blends with the Tower of London. This was designed by Sir Horace Jones, and helped implemented by Sir John Wolfe Barry.

So eto na nga… there are some lessons to be learned here:

  • Just because we think we know, doesn’t mean we do.
  • That ang laki ng impact ng marketing sa buhay natin, changing the ways we perceive the world.
  • That we can all be lookist; mas sikat ang mas maganda, even if mas historical ang di kagandahan.
  • And yet… we can learn naman.

So off we go pa for more #LGBTQIA+ rampa

The founder of Outrage Magazine, Michael David dela Cruz Tan completed BA Communication Studies from University of Newcastle in NSW, Australia; and Master of Development Communication from the University of the Philippines-Open University. Conversant in Filipino Sign Language, Mick can: photograph, do artworks with mixed media, write (DUH!), shoot flicks, community organize, facilitate, lecture, and research (with pioneering studies under his belt). He authored "Being LGBT in Asia: Philippines Country Report", and "Red Lives" that creatively retells stories from the local HIV community. Among others, Mick received the Catholic Mass Media Awards in 2006 for Best Investigative Journalism, and Art that Matters - Literature from Amnesty Int'l Philippines in 2020. Cross his path is the dare (guarantee: It won't be boring).

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