Connect with us

Lifestyle & Culture

Some thoughts on growing a business

If your business does something that brings an influx of new clients then that’s great, but it doesn’t mean your work is done. You need to keep that momentum going by figuring out what consumers want next.

Published

on

If a business stands still for too long then it ends up in a rut. Perhaps you’ve already achieved some level of success in your company, whether it’s a small business or a large organization. However, success can only be maintained if a company is willing to “change with the times”. Nothing remains the same in the world of business. The entire concept of selling commercialized goods to a consumer market is based on the idea of growth. People want newer and better versions of the things they already own if they’re going to part with their money. That’s why the businesses which remain on top have mastered the art of reinventing themselves over and over again. They might be selling identical or near-identical products to the things they were selling ten years ago, but the important thing is that they repackaged their service. They evolved.

You need to grow, in other words. If your business does something that brings an influx of new clients then that’s great, but it doesn’t mean your work is done. You need to keep that momentum going by figuring out what consumers want next. Your goal is to find a gap in the market and then find the next one. Once you’ve found a profitable solution to a consumer problem, every other company in your industry is going to copy what you did so that they can emulate your success. You might have some loyal clients who become accustomed to your goods and services, but your customers in the wider target market might simply choose whichever business is offering the cheapest or newest deal in your industry. That’s why you’ve got to stay on top of your game. Continuous growth is the key. And if you want to make that an integral part of your business then here are some thoughts on expanding your company.

Start investing to improve your business.

Your business can’t grow until you put something back into it. Maybe you started your company from the comfort of your home, or maybe you got a few friends together because you had a great idea. Whatever the case, your humble beginnings may have served you well in the early days, but there’s only so far you can get with limited resources and limited people. At some point, you’re going to need more employees, a bigger office, and other improvements that all cost money if you want your company to grow. You want to deliver a more extensive service to a wider client base, but that’s going to require some investment on your part.

However, if your company is still small and its profits can’t quite stretch to cover the necessary improvements you had in mind then perhaps you could look into alternative means of financing your next big business venture. You might even want to look into the property market to open up a new source of income that would fund the necessary business investments you had planned. You might want to check out this new launch property as a good place to start when trying to turn over a healthy profit outside your business. Property is a smart way to invest your excess funds. The point is that you need to find some way of funding business improvements. Investments are a necessary risk if your company is going to grow.

Become a more productive company.

One of the best ways to grow as a company is to increase your levels of productivity. And you can do that by putting the focus on your employees. Motivated people work harder, so you need to keep your workforce happy. You could give them incentives such as a bonus or a free lunch for working hard. You could even spruce up the office so as to create a more pleasant working environment. Above all else, you need to remember that your employees are people and they want to work for people. You create a much more loyal workforce when you demonstrate that you care about your workers as more than statistics or machines that keep your business running. You need to humanize yourself as the boss. That doesn’t mean you need to be friends with everybody in the office, as a professional relationship is still important if you want to ensure that you’re respected in the office. However, respect is a two-way street; you need to recognize the value of your workers. Your members of staff will be far more productive if they feel that they’re valued as individuals in a personal and a professional sense. The more productive they are, the great your company’s growth.

Of course, happy workers might still struggle to be as productive as possible if you don’t optimize the way in which they work. If you’re overloading your members of staff with too many different tasks to complete then you’re not putting their work hours to good use. You might want to make things easier for your employees by automating certain processes in the workplace. Repetitive tasks only waste precious hours of the day, but such tasks are also irritating for your members of staff. You can both make lives easier for members of your workforce and create a more productive work environment by automating certain administrative tasks that take up time during the day. If you let technology take control of generating invoices and other tasks then your workers will have more time to devote to the more technical aspects of their job roles. Your company will be more productive, and your employees will be happier.

Get ambitious with your marketing techniques.

You need to get ambitious with your marketing style if you want your business to grow. Use the internet to help you out; if you advertise a good enough deal then people will spread the word online for you. You could offer coupons and discounts to people who refer your business to your friends. You could also target new markets by offering incentives and deals to certain demographics. Perhaps you could offer 20% off your products to students in order to reel in a younger audience, for example. It all depends on the nature of your business, of course. The point is that incentivizing consumers with deals is a great way to spread the word about your business. If you use social media properly then people should share your posts and spread the word for you. And if they get discounts for doing so then they definitely will.

Connect with existing and potential customers.

We briefly discussed this in the point above. Impressing customers can be a marketing technique to spread the word about your business and increase your client base, but it can also be a way of making a direct connection with the target audience. This will help your business to grow because it’ll improve the reputation of your brand name. Excellent customer service is a good way to start with this, of course, but you can go deeper than that. You could send handwritten letters to clients as a way of thanking them; this requires more time and effort than an automated response. It’ll show your customers that you really value them.

You could even give away something valuable on your business’ website in order to entice people to try out your business before they spend any money. Again, it’s all about making a connection with the customer. The best way to do that is to give them something that you can afford to give away for free but which is very valuable to them. This will make them feel as if your business really cares about rewarding its clients. Plus, they’ll return to your business to buy more goods and services if they liked the initial freebie. If you make a real connection with your clients then your business will naturally start to grow.

Health & Wellness

Gender harassment and institutional betrayal in high school take toll on mental health

97% of women and 96% of men from a pool of 535 undergraduate college students had endured at least one instance of gender harassment during high school. Experiences of gender harassment, especially for those who encountered it repeatedly, were associated with clinically relevant levels of trauma-related symptoms in college.

Published

on

Photo by Brandon Zack from Unsplash.com

High school students who endure gender harassment in schools that don’t respond well enter college and adulthood with potential mental health challenges, according to a University of Oregon study.

The study, published last month in PLOS ONE, found that 97% of women and 96% of men from a pool of 535 undergraduate college students had endured at least one instance of gender harassment during high school.

Experiences of gender harassment, especially for those who encountered it repeatedly, were associated with clinically relevant levels of trauma-related symptoms in college.

“We found that the more gender harassment and institutional betrayal teens encounter in high school, the more mental, physical and emotional challenges they experience in college,” said lead author Monika N. Lind, a UO psychology doctoral student. “Our findings suggest that gender harassment and institutional betrayal may hurt young people, and educators and researchers should pay more attention to these issues.”

The study, the three-member UO team noted, served to launch academic research into the responses of high schools to gender harassment, beyond media reports of institutional betrayal by schools since the #MeToo movement began.

Gender harassment, a type of sexual harassment, is characterized by sexist remarks, sexually crude or offensive behavior and the enforcement of traditional gender roles.

Institutional betrayal, a label coined previously by the study’s co-author UO psychologist Jennifer Freyd, is the failure of an institution, such as a school, to protect people who depend on it. A high school mishandling a case of gender harassment reported by a student is an example of institutional betrayal.

“The more gender harassment and institutional betrayal teens encounter in high school, the more mental, physical and emotional challenges they experience in college,” said lead author Monika N. Lind.

Participants included 363 females, 168 males, three non-binary and one who did not report gender; they were initially not aware of the study’s focus.

They completed a 20-item gender harassment questionnaire about their high school experiences and a 12-item questionnaire about their schools’ actions or inactions. Trauma symptoms were assessed with a 40-item checklist that explores common posttraumatic symptoms such as headaches, memory problems, anxiety attacks, nightmares, sexual problems and insomnia.

Photo by Sharon McCutcheon from Unsplash.com

An analysis that considered gender, race, age, gender harassment, institutional betrayal, and the interaction of gender harassment and institutional betrayal significantly predicted trauma-related symptoms, but, Lind said, a subtle surprise emerged.

“We expected to find an interaction effect showing that the relationship between gender harassment and trauma-related symptoms depends on institutional betrayal, such that people who experience high gender harassment have different levels of symptoms depending on how much institutional betrayal they experience,” she said. “Instead we found that gender harassment and institutional betrayal are independently related to trauma-related symptoms.”

That issue, Lind said, needs to be further explored. It’s possible, she said, that the pool of students wasn’t large enough or that the measures used were not robust enough. Another factor may be that the study focused more on institutional betrayal than impacts of institutional courage.

“This is like measuring mood and only letting respondents report negative to neutral mood – you’re missing a bunch of variability that might be captured if you extended the scale to go from negative to positive,” she said. “Expanding the scale to capture institutional courage might increase the likelihood of identifying a meaningful interaction.”

Experiences of gender harassment, especially for those who encountered it repeatedly, were associated with clinically relevant levels of trauma-related symptoms in college.

How schools might respond to the issues identified in the study should begin with listening to students, Lind said. Asking about problems and listening to responses is an example of institutional courage. Interventions that do not do so often fail.

“Schools should engage in self-study, including interviews, focus groups and anonymous surveys of students, and they should take students’ reports and suggestions seriously,” Lind said. “When you’re trying to intervene in adolescence, you’ll do better if you demonstrate respect for teens’ autonomy and social status.”

Researchers have not focused on such issues in high schools, where students are emerging into early adulthood from the physical, neurological and psychological changes occurring in adolescence, said Freyd, a pioneer in academic research on issues of sexual harassment, institutional betrayal and institutional courage.

“Until now, all of the education-focused institutional betrayal research has considered the experiences of undergraduate and graduate-level college students, as well as those of faculty members,” she said. “There also has been work on these issues in the military and workplaces, but we don’t know a lot about gender harassment or institutional betrayal in adolescence.”

UO doctoral student Alexis A. Adams-Clark, a member of Freyd’s lab, was the study’s third co-author.

Continue Reading

Health & Wellness

There are two sides to every story

In the Philippines, one in five people suffers from mental health problems. Between 17% and 20% of Filipino adults experience psychiatric disorders, while 10% to 15% of Filipino children suffer from mental health problems. But addressing mental health is not yet among the priorities in the country.

Published

on

Photo by @cottonbro from Pexels.com

It all happened one busy Monday, in between unfinished deadlines and piling up of workload. The conversation suddenly ended, and it left him dumfounded. He kept looking for answers why it happened. He questioned himself; reviewed all his replies. Everything seemed okay.

His name is Andy. He considers himself as an introvert. There may be times when he can be talkative, but “that is different; I am not face-to-face with the person.”

Sometimes, people call him a “player,” claiming that he just wants to hook them into his “game”.

What not everyone knows is that whenever he starts to be close to someone, he (un)consciously builds walls around him, preventing anyone to get through particularly when he feels there is an attempt to make a deeper connection.

Andy said his intentions are always good. But most of the time, “I am read wrong and taken negatively.”

And every time that kind of thing happens, it just contributes to the sound he has been hearing in his head.

Running away

Sometimes it takes on the form of fear… fear of the current situation or the unknown. There are times when it invades his dreams, waking him up in the middle of the night with either a bad headache or heavy breathing. It is usually mistaken as stress.

A glass of warm milk or chilled rosé, a dosage of paracetamol or Valium, counting backwards from 100 while listening to calming music – any of these usually help, but only temporary.

“I found out a few years back that I am dealing with emotional and psychological trauma. I never knew I had one,” Andy said.

A type of mental health condition, trauma is a response to a stressful event. This is usually triggered by a terrifying situation, either experiencing or witnessing it firsthand.

Edgewood Health Network Canada listed down some of the most common symptoms of psychological trauma, i.e.:

  1. Disruptive recollections of the trauma, including flashbacks
  2. Emotional and physical reactions in response to reminders
  3. Negative beliefs about oneself or others
  4. Inability to feel close to others
  5. Being easily startled
  6. Dissociation
  7. Emotional numbness
  8. Inability to remember aspects of, or all of the traumatic event
  9. Avoidance of anything that reminds one of the trauma
  10. Hypervigilance (Always being alert, scanning and assessing for threat)
  11. Difficulty concentrating and focusing on reality
  12. Inability to fall asleep or to remain asleep, frequent and frightening nightmares

“When I am interested with someone, to either date that person or befriend him, after a few days, all of a sudden I will shut down,” Andy said. “There are even times when I would literally run away towards the other direction.”

Studies show that trauma also causes anxiety. When there are frequent occurrence of situations related to what caused the trauma or constant exposure to trigger points – confusion and overwhelming emotional and psychological pain will set in – and these translate into anxiety.

In the Philippines, one in five people suffers from mental health problems. Between 17% and 20% of Filipino adults experience psychiatric disorders, while 10% to 15% of Filipino children suffer from mental health problems.

Dealing with trauma

“Sometimes it is better to be alone because you do not need to explain yourself or adjust to them,” Andy said.

According to the National Institute of Mental Health, there are three common ways to cope with trauma:

  1. Avoiding alcohol and other drugs
  2. Spending time with loved ones and trusted friends who are supportive
  3. Trying to maintain normal routines for meals, exercise and sleep

How long will it last? Unfortunately, there is no way to find out since it is not possible to expedite the healing process of trauma. But the intensity of emotional and psychological pain reduces with time.

“I create distractions whenever I feel I am placed inside a box,” Andy said. “Just recently, when I did something like that, the person suddenly disappeared. I was left hanging, I felt like I was all alone.”

Distractions are created by anyone to give themselves breathing space, a moment to take a step back and look at the big picture.

Knowing the other side of the story

Before dismissing someone who seems “different” in terms of how he/she deals with situations, it is better to look a little longer first.

Here are few ways you can help someone who has experienced trauma, as listed by HuffPost:

  1. Realize that trauma can resurface again and again
  2. Know that little gestures go a long way
  3. Reach out on social media
  4. Ask before you hug someone
  5. Do not blame the victim
  6. Help them relax
  7. Suggest a support group
  8. Give them space
  9. Educate yourself
  10. Do not force them to talk about it
  11. Be patient
  12. Accompany them to the scene of the “crime”
  13. Watch out for warning signs

Keep in mind that it is not your experience/story that you can freely make judgements on, else “attack” it after feeling sour.

Photo by Ian Espinosa from Unsplash.com

“Some five years ago everything fell apart with my life, in my career and health, my partner at that time chose to fool around and left me alone. It was shit. My friends told me that I was broken for four years,” Andy recalled.

That moment did not leave his mind until now. And it affected his trust issues with anything and everything.

A 2016 report by MIMS Today noted that in the Philippines, one in five people suffers from mental health problems. Between 17% and 20% of Filipino adults experience psychiatric disorders, while 10% to 15% of Filipino children suffer from mental health problems.

Unfortunately, it seems like addressing mental health is not yet among the priorities in the Philippines.

Continue Reading

Health & Wellness

LBG individuals use stimulants at higher rates than heterosexuals

Higher drug use among LGB individuals is likely a result of minority stress – that is, the fact that exposure to stigma and discrimination based on sexual orientation results in health disparities. Structural stigma (e.g. employment or housing discrimination) drives psychological and physical health morbidities among LGB populations, and perceived stigma is associated with cocaine use.

Published

on

Photo by Angela Compagnone from Unsplash.com

Lesbian, gay and bisexual (LGB) individuals report higher rates of medical, non-medical, and illegal stimulant use compared to heterosexuals, mirroring patterns seen in other substance use.

The study by Columbia University Mailman School of Public Health researchers provides the most detailed picture to date on stimulant use by LGB subgroups and gender. Findings are published in the American Journal of Preventive Medicine.

The researchers analyzed data from the 2015-2017 National Survey on Drug Use and Health to examine associations between sexual identity and past-year use of medical and non-medical stimulants (i.e., Adderall, Ritalin) and illegal stimulants (i.e. cocaine, crack, methamphetamine). They found that bisexual women’s illegal stimulant use in the past year was fivefold that of heterosexual women (7.8% vs. 1.5%), while gay men’s use was threefold that of heterosexual men (9.2% vs. 3.2%).

Non-medical use of prescription stimulants was higher among gay and bisexual men than heterosexual men (5.4% and 6.6% vs. 2.4%) and among gay/lesbian and bisexual women versus heterosexual women (3.3% and 6.8% vs. 1.6%). Past-year medical use of prescription stimulants was higher among gay men than heterosexual men (6.6% vs. 4.1%) and bisexual women than heterosexual women (7.9% vs. 4.9%). There were no differences between bisexual men and women compared to their gay/lesbian counterparts.

Potential consequences of stimulant include substance use disorder and overdose, particularly given increases in fentanyl contamination in illegally produced pills and cocaine and methamphetamine. As many as half of LGB individuals who reported nonmedical and illegal stimulant use also reported nonmedical prescription opioid use.

“This study highlights the need for future interventions to target stimulant use among LGB populations, with a particular focus on harm reduction approaches,” says first author Morgan Philbin, PhD, assistant professor of sociomedical sciences. “The findings have important implications across sexual identities, and demonstrate the need to disaggregate stimulant use by subgroup and gender, particularly related to polysubstance use.”

Higher drug use among LGB individuals is likely a result of minority stress – that is, the fact that exposure to stigma and discrimination based on sexual orientation results in health disparities. Structural stigma (e.g. employment or housing discrimination) drives psychological and physical health morbidities among LGB populations, and perceived stigma is associated with cocaine use.

Bisexuals can also experience “double discrimination” from heterosexuals and lesbian and gay communities, which the researchers say may account for the particularly high substance use among bisexual individuals.

The paper outlines several avenues to address stimulant use, including by educating healthcare providers who focus on LGB communities to screen for and discuss substance use, including stimulants. Communities and providers can also scale-up access to medication disposal and harm reduction services.

The researchers note that their dataset started assessing sexual identity among adults in 2015, so these relationships could not be examined in earlier years or among adolescents. The options for gender included only “male” or “female” and thus did not allow researchers to differentiate between transgender and cis-gender individuals. The dataset does not assess sexual behavior, so this study only captured associations based on individuals’ sexual identity.

Authors include Morgan M. Philbin, Emily R. Greene, Silvia S. Martins, and Pia M. Mauro of the Columbia Mailman School; and Natalie LaBossier of Boston University School of Medicine.

Continue Reading

Lifestyle & Culture

Why you should see redundancy as an opportunity

If you are concerned about the stability of your job, take a look at why you should see redundancy as an opportunity.

Published

on

If you are facing the prospect of losing your job, it can feel personal and the feelings of nervousness about where you will get your next paycheck will soon set in. While redundancy is a traumatic experience for most people, you shouldn’t assume that it will make your life change for the worse. Following your career path religiously, you may think that redundancy will put a halt to your promotion prospects. However, work through the obstacle of redundancy and you can show any potential new employer just how resilient you are.

IMAGE SOURCE: PEXELS.COM

If you are concerned about the stability of your job, take a look at why you should see redundancy as an opportunity.

Retraining

If you have recently been made redundant, you might be online every minute of every day looking for potential new roles. Don’t just scattergun a range of jobs and instead take a step back to upskill or retrain. If you have some savings in the bank, think about investing some of this cash on yourself by heading to a university like Suffolk Online to undertake an MBA. By honing your business administration skills, you can re-enter the job market as a more attractive candidate than your competitors. 

If you would rather reassess your career options, you could embark on a change in professional direction. Retraining is not out of the question. Take a look where there are job shortages and retrain as an electrician, an educator, or a plumber. This may be vastly different to your high flying managerial position, but it could give you more job satisfaction.

Travel

Redundancy can come as a shock and you may not be ready to re-enter the job market straight away. If you want to take a sabbatical and make good use of your time, think about traveling. Traveling overseas and going on a self-funded adventure can be massive amounts of fun and can give you the opportunity to see the world. While your career is important to you, so is your ability to enjoy the world around you. Travel, see new vistas, immerse yourself in new cultures, and figure out what it is that you really want to do. You may find yourself finding work as you travel and you may fall in love with a region that you later go on to settle in.

Start Your Own Business

If you want to leave the rat race, redundancy could give you the perfect opportunity to start your own business. You may have had the amoeba of an idea for a decade or more. Now may be the perfect time to morph this dream into a reality. Think about creating a business plan, sourcing funding, and launching your money making venture. You may want to use your contacts and network within the industry you already have experience with. Alternatively, you may want to change direction and follow a passion for ultimate job fulfilment.

You don’t have to assume that redundancy is the death knoll for your career. Follow this guide and view redundancy as the ultimate professional opportunity.

Continue Reading

Health & Wellness

Sexual minority men who smoke report worse mental health, more frequent substance use

LGBTQ+ people are more likely to smoke than their cisgender and heterosexual peers to cope with an anti-LGBTQ+ society, inadequate health care access and decades of targeted tobacco marketing. Those social stressors drive the health disparities they face, which are compounded by a lack of LGBTQ-affirming healthcare providers, research shows.

Published

on

Photo by Dominik Kempf from Unsplash.com

Cigarette smoking is associated with frequent substance use and poor behavioral and physical health in sexual and gender minority populations, according to Rutgers researchers.

The study, published in the journal Annals of Behavioral Medicine, examined tobacco use by sexual minority men and transgender women to better understand the relationships between smoking, substance use and mental, psychosocial and general health.

The researchers, who are part of the Rutgers School of Public Health’s Center for Health, Identity, Behavior and Prevention Studies, surveyed 665 racially, ethnically and socioeconomically diverse sexual minority men and transgender women, 70 percent of whom reported smoking cigarettes.

They found that smoking was associated with participants’ race/ethnicity, marijuana and alcohol use and mental health. Current smokers were more likely to be white and reported more days of marijuana use in the past month. The study also found that current smoking was associated with more severe anxiety symptoms and more frequent alcohol use.

“Evidence also tells us that smoking is associated with worse mental health and increased substance use, but we don’t know how these conditions are related to each other, exacerbating and mutually reinforcing their effects,” said Perry N. Halkitis, dean of the Rutgers School of Public Health and the study’s senior author.

LGBTQ+ people are more likely to smoke than their cisgender and heterosexual peers to cope with an anti-LGBTQ+ society, inadequate health care access and decades of targeted tobacco marketing. Those social stressors drive the health disparities they face, which are compounded by a lack of LGBTQ-affirming healthcare providers, research shows.

“Our findings underscore the importance of holistic approaches to tobacco treatment that account for psychosocial drivers of substance use and that address the complex relationships between mental health and use of substances like alcohol, tobacco and marijuana,” said Caleb LoSchiavo, a doctoral student at the Rutgers School of Public Health and the study’s first author.

The study recommends further research examining the social determinants of disparities in substance use among marginalized populations and how interpersonal and systemic stressors contribute to poorer physical and mental health for minority populations.

Continue Reading

Technology

Why you should switch to IPTV

If you want to cut your bills in half, or more than in half, you need to switch to IPTV. For a fraction of the price of cable, you can access the same channels using your WiFi connection – the same as you would when watching on your computer.

Published

on

Your TV is an important part of your life – even if you wouldn’t like to admit it. More and more, we  use our TVs to watch movies, shows, news and even play video games.

IMAGE SOURCE: PEXELS.COM

During the COVID-19 pandemic, with movie theaters closed, we all snuggled down and watched Netflix to pass the time in quarantine. It’s pretty difficult to imagine our lives without TV. The downside, however, is that we spend an increasing amount on TV per month – with subscriptions, rentals and cable, it gets pretty pricey.

What Is IPTV?

IPTV stands for Internet Protocol Television and is a service which uses the internet, rather than satellite or cable, to access TV. IPTV is streamed through the Internet, but don’t be fooled, it does not just include TV which is usually online like Amazon Prime. IPTV includes all TV channels which you would be accessing through cable or satellite – it is simply a different way of accessing the same things. IPTV is accessible through WiFi and can be used by anyone with a strong broadband connection.

Why Choose IPTV?

IPTV has basically no cons – it’s all pros. This service is fast, simple, and crucially, cost-effective.

  • The Pricing

If you want to cut your bills in half, or more than in half, you need to switch to IPTV. For a fraction of the price of cable, you can access the same channels using your WiFi connection – the same as you would when watching on your computer. The pricing of IPTV is unparalleled next to the traditional modes of TV watching. 

  • The Convenience and Reliability

With a good WiFi provider,  you are all set. It really is as simple as that. Instead of paying for high speed internet and cable television, you can combine the two. Plus, there will be barely any glitching. It is smooth, simple and highly convenient.

  • The Expansive Channel Selection Perfect For Families

Unlike with cable, IPTV has thousands of channels available so it is perfect for the whole family. If you want a great selection of kids shows, adult series and movies, this is the perfect package.

How To Switch To IPTV

If you want to make the switch to IPTV, you need to notify your cable provider once you find the right IPTV package for you. You can shop for IPTV packages on comparison sites and find the right selection for you.

In addition, it’s important to make sure you have the Best Device for IPTV which can stream it in high definition. Also, you need to ensure your WiFi is high speed, to avoid any buffering when your IPTV is installed!

The decision has never been easier – switch to IPTV today and find an amazing selection of channels for the lowest price ever.

Continue Reading
Advertisement
Advertisement

LIKE US ON FACEBOOK

Most Popular