Connect with us

Hi, what are you looking for?


Lego launches first LGBTQIA set called ‘Everyone is Awesome’

The set – to be launched at the start of Pride month – features 11 figures supposed to represent different parts of the LGBTQIA community.


Representation via commercialization?

As June again approaches, marking the month-long observance of LGBTQIA Pride, the LEGO Group announced “LEGO Everyone is Awesome”, a set said to celebrate the diversity of the company’s fans.

Via a post on the company’s website, the company stated that the buildable display model “is inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA+ community, and features 11 monochrome minifigures each with its own individual hairstyle and rainbow color.”

Elaborating on this, set designer Matthew Ashton, VP for design, was quoted as saying: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love.

“Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true awesome selves. This model shows that we care, and that we truly believe ‘Everyone is awesome’.”

Of the 11 figures, one has a specific gender – i.e. the purple one, which has a beehive wig that gives a nod to the “fabulous drag queens out there,” Ashton was quoted as saying.

The 346-piece model stands 10.24cm tall and has a depth of 12.80cm (supposedly making it perfectly fit most shelves or window sills), “LEGO Everyone is Awesome” goes on sale starting June 1, again to mark (and maximize market exposure at) the start of Pride Month. The recommended retail price is $34.99.


Like Us On Facebook


Group Games

How KFC eyes for its operations to be "geared toward gender equality”, including LGBTQIA inclusion/mainstreaming.

Group Games

#RainbowCapitalism is real, with more than a handful of companies (only) surfacing to align their brand with Pride in June. But some companies hope...


To celebrate Ibaan’s LGBTQIA community, three pedestrian lanes were painted with the colors of the rainbow in the Second Class municipality in the province...


Bahaghari Kamaynilaan helmed a Pride march in Quezon City, with the event considered as "extraordinary" not only because it happened in the midst of...